What is a meme? First coined by Richard Dawkins in The Selfish Gene, a meme is any idea, behavior, or skill that can be transferred from one person to another by imitation: stories, fashions, inventions, recipes, songs, ways of plowing a field or throwing a baseball or making a sculpture. The meme is also one of the most important--and controversial--concepts to emerge since The Origin of the Species appeared nearly 150 years ago. In The Meme Machine Susan Blackmore boldly asserts: "Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection." Indeed, Blackmore shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began, a survival of the fittest amongst competing ideas and behaviors. Ideas and behaviors that proved most adaptive--making tools, for example, or using language--survived and flourished, replicating themselves in as many minds as possible. These memes then passed themselves on from generation to generation by helping to ensure that the genes of those who acquired them also survived and reproduced. Applying this theory to many aspects of human life, Blackmore offers brilliant explanations for why we live in cities, why we talk so much, why we can't stop thinking, why we behave altruistically, how we choose our mates, and much more. With controversial implications for our religious beliefs, our free will, our very sense of "self," The Meme Machine offers a provocative theory everyone will soon be talking about.

Японцы полагают, что у каждого есть свой икигай - то, что мы обычно называем смыслом жизни. Одни постигли его, другие пребывают в поисках. Икигай живет внутри каждого из нас, но, чтобы отыскать его, необходимо терпение.

Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon EditorsA Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership.Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.

With a new foreword by Tim Ferriss • “Vagabonding easily remains in my top-10 list of life-changing books. Why? Because one incredible trip, especially a long-term trip, can change your life forever. And Vagabonding teaches you how to travel (and think), not just for one trip, but for the rest of your life.”—Tim Ferriss, from the forewordThere’s nothing like vagabonding: taking time off from your normal life—from six weeks to four months to two years—to discover and experience the world on your own terms. In this one-of-a-kind handbook, veteran travel writer Rolf Potts explains how anyone armed with an independent spirit can achieve the dream of extended overseas travel. Now completely revised and updated, Vagabonding is an accessible and inspiring guide to • financing your travel time • determining your destination • adjusting to life on the road • working and volunteering overseas • handling travel adversity • re-assimilating back into ordinary life Praise for Vagabonding “A crucial reference for any budget wanderer.”—Time “The book is a meditation on the joys of hitting the road. . . . It’s also a primer for those with a case of pent-up wanderlust seeking to live the dream.”—USA Today “I couldn’t put this book down. It’s a whole different ethic of travel. . . . [Potts’s] practical advice might just convince you to enjoy that open-ended trip of a lifetime.”—Rick Steves “Potts wants us to wander, to explore, to embrace the unknown, and, finally, to take our own damn time about it. I think this is the most sensible book of travel-related advice ever written.”—Tim Cahill, founding editor of Outside

The Kite Runner, sebuah novel perdana Khaled Hosseini, telah mencatat berbagai prestasi: 1. Diterjemahkan ke dalam 42 bahasa. 2. Terjual lebih dari 8 juta kopi di seluruh dunia. 3. Lebih dari 2 tahun bertengger di daftar New York Times Bestseller. 4. Paramount Pictures telah membuat filmnya. Sinopsis Aku memiliki satu kesempatan terakhir untuk mengambil keputusan, untuk menentukan apa jadinya diriku. Aku bisa melangkah memasuki gang itu, membela Hassan dan menerima apa pun yang mungkin menimpaku. Atau, aku bisa melarikan diri. Akhirnya, aku melarikan diri. Amir telah mengkhianati Hassan, satu-satunya sahabatnya. Saudaranya. Rasa bersalah kini menghantuinya. Menyingkirkan Hassan dari kehidupannya adalah pilihan tersulit yang harus diambilnya. Namun setelah Hassan pergi, tak ada lagi yang tersisa dari masa kecilnya. Seperi layang-layang putus, sebagian dari dirinya terbang bersama angin. Tetapi, masa lalu yang telah terkubur dalam-dalam pun senantiasa menyeruak kembali. Hadir membawa luka-luka lama. Dan seperti rapuhnya layang-layang, tak kuasa menahan badai, Amir harus menghadapi kenangannya yang mewujud kembali. The Kite Runner adalah sebuah kisah penuh kekuatan tentang persaudaraan, kasih sayang, pengkhianatan, dan penderitaan. Khaled Hosseini dengan brilian menghadirkan sisi-sisi lain Afghanistan, negeri indah yang hingga kini masih menyimpan duka. Di tengah belantara puing di Kota Kabul, akankah amir menemukan kebagahiaan yang kelak menyapu kesedihannya? [Mizan, Qanita, Novel, Inspirasi, Motivasi, Indonesia]

A book for finding purpose and strength in times of great despair, the international best-seller is still just as relevant today as when it was first published.“This is a book I reread a lot . . . it gives me hope . . . it gives me a sense of strength.”—Anderson Cooper, Anderson Cooper 360/CNNThis seminal book, which has been called “one of the outstanding contributions to psychological thought” by Carl Rogers and “one of the great books of our time” by Harold Kushner, has been translated into more than fifty languages and sold over sixteen million copies. “An enduring work of survival literature,” according to the New York Times, Viktor Frankl’s riveting account of his time in the Nazi concentration camps, and his insightful exploration of the human will to find meaning in spite of the worst adversity, has offered solace and guidance to generations of readers since it was first published in 1946. At the heart of Frankl’s theory of logotherapy (from the Greek word for “meaning”) is a conviction that the primary human drive is not pleasure, as Freud maintained, but rather the discovery and pursuit of what the individual finds meaningful. Today, as new generations face new challenges and an ever more complex and uncertain world, Frankl’s classic work continues to inspire us all to find significance in the very act of living, in spite of all obstacles.This gift edition come with endpapers, supplementary photographs, and several of Frankl’s previously unpublished letters, speeches, and essays. This book was published with two different covers. Customers will be shipped one of the two at random.

THE INTERNATIONAL BESTSELLER - OVER 3 MILLION COPIES SOLD'Dr. van der Kolk's masterpiece combines the boundless curiosity of the scientist, the erudition of the scholar, and the passion of the truth teller' Judith Herman, author of Trauma and RecoveryThe effects of trauma can be devastating for sufferers, their families and future generations. Here one of the world's experts on traumatic stress offers a bold new paradigm for treatment, moving away from standard talking and drug therapies and towards an alternative approach that heals mind, brain and body.'Fascinating, hard to put down, and filled with powerful case histories. . . . the most important series of breakthroughs in mental health in the last thirty years' Norman Doidge, author of The Brain that Changes Itself 'An astonishing and important book. The trauma Bible. I cannot recommend it enough for anyone struggling with...well...anything' Tara WestoverThe Body Keeps Score has sold over 3 million copies since publication [Circana BookScan, April 2024]Sunday Times (UK) and New York Times (USA) bestseller, March 2024

In his riveting new book, The Art of Learning, Waitzkin tells his remarkable story of personal achievement and shares the principles of learning and performance that have propelled him to the top—twice.Josh Waitzkin knows what it means to be at the top of his game. A public figure since winning his first National Chess Championship at the age of nine, Waitzkin was catapulted into a media whirlwind as a teenager when his father’s book Searching for Bobby Fischer was made into a major motion picture. After dominating the scholastic chess world for ten years, Waitzkin expanded his horizons, taking on the martial art Tai Chi Chuan and ultimately earning the title of World Champion. How was he able to reach the pinnacle of two disciplines that on the surface seem so different? “I’ve come to realize that what I am best at is not Tai Chi, and it is not chess,” he says. “What I am best at is the art of learning.” With a narrative that combines heart-stopping martial arts wars and tense chess face-offs with life lessons that speak to all of us, The Art of Learning takes readers through Waitzkin’s unique journey to excellence. He explains in clear detail how a well-thought-out, principled approach to learning is what separates success from failure. Waitzkin believes that achievement, even at the championship level, is a function of a lifestyle that fuels a creative, resilient growth process. Rather than focusing on climactic wins, Waitzkin reveals the inner workings of his everyday method, from systematically triggering intuitive breakthroughs, to honing techniques into states of remarkable potency, to mastering the art of performance psychology. Through his own example, Waitzkin explains how to embrace defeat and make mistakes work for you. Does your opponent make you angry? Waitzkin describes how to channel emotions into creative fuel. As he explains it, obstacles are not obstacles but challenges to overcome, to spur the growth process by turning weaknesses into strengths. He illustrates the exact routines that he has used in all of his competitions, whether mental or physical, so that you too can achieve your peak performance zone in any competitive or professional circumstance. In stories ranging from his early years taking on chess hustlers as a seven year old in New York City’s Washington Square Park, to dealing with the pressures of having a film made about his life, to International Chess Championships in India, Hungary, and Brazil, to gripping battles against powerhouse fighters in Taiwan in the Push Hands World Championships, The Art of Learning encapsulates an extraordinary competitor’s life lessons in a page-turning narrative.

NEW YORK TIMES BESTSELLER • A potent exploration of the power of blockchains to reshape the future of the internet—and how that affects us all—from influential technology entrepreneur and startup investor Chris Dixon “A must for anyone who wants to better understand the real potential of blockchains and web3.”—Robert Iger, CEO, Disney “A compelling vision of where the internet should go and how to get there.”—Sam Altman, co-founder, OpenAIThe internet of today is a far cry from its early promise of a decentralized, democratic network of innovation, connection, and freedom. In the past decade, it has fallen almost entirely under the control of a very small group of companies like Apple, Google, and Facebook. In Read Write Own, tech visionary Chris Dixon argues that the dream of an open network for fostering creativity and entrepreneurship doesn’t have to die and can, in fact, be saved with blockchain networks. He separates this movement, which aims to provide a solid foundation for everything from social networks to artificial intelligence to virtual worlds, from cryptocurrency speculation—a distinction he calls “the computer vs. the casino.” With lucid and compelling prose—drawing from a twenty-five-year career in the software industry—Dixon shows how the internet has undergone three distinct eras, bringing us to the critical moment we’re in today. The first was the “read” era, in which early networks democratized information. In the “read-write” era, corporate networks democratized publishing. We are now in the midst of the “read-write-own” era, sometimes called web3, in which blockchain networks are granting power and economic benefits to communities of users, not just corporations. Read Write Own is a must-read for anyone—internet users, business leaders, creators, entrepreneurs—who wants to understand where we’ve been and where we’re going. It provides a vision for a better internet and a playbook to navigate and build the future.

NATIONAL BESTSELLERSOON TO BE A MAJOR MOTION PICTURE, "THE SOCIAL NETWORK"Exuberant and revealing, The Accidental Billionaires is a fast-paced, inside look at a story of fortune gained and innocence lost, and how a company that was created to bring people together ultimately tore two friends apart. In 2003, Eduardo Saverin and Mark Zuckerberg were Harvard undergrads and best friends looking for a way to stand out among the university's elite and competitive student body. Then one lonely night, Zuckerberg hacked into the campus computer system to pull off a prank that crashed Harvard's network. This stunt almost got him expelled, but it also inspired Zuckerberg to create Facebook, the social networking site that has since revolutionized how people around the world communicate. With Saverin's funding their small start-up quickly went from their college dorm room to Silicon Valley. But different ideas about Facebook's future tested Zuckerberg and Saverin's relationship, which then spiraled into out-and-out warfare. Soon, the collegiate exuberance that marked their collaboration fell prey to the adult world of venture capitalists, lawyers, and big money.