Books recommended by Nassim Taleb
35 books

Nassim Taleb Book List: 35 Must-reads

35 scientific reads from Nassim Taleb's library.
Nassim Taleb
Nassim Taleb
Writer, Journalist
35 scientific reads from Nassim Taleb's library.
Books from Nassim Taleb

Alchemy

‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren’t, and we don’t.In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.
Nassim Taleb
Nassim Taleb
Writer, Journalist
4 hours dinner conversation with @rorysutherland and Rohan @Silva in a Pakistani restaurant in London (2 bottles of wine, but no Negroni). You must buy two copies of Rory's book, in case one is stolen, lost, damaged (by the rain), or self-destructs.
Cities from Nassim Taleb

Rio de Janeiro

Rio de Janeiro (River of January), or simply Rio, is anchor to the Rio de Janeiro metropolitan area and the second-most populous municipality in Brazil and the sixth-most populous in the Americas. Rio de Janeiro is the capital of the state of Rio de Janeiro, Brazil's third-most populous state. Part of the city has been designated as a World Heritage Site, named "Rio de Janeiro: Carioca Landscapes between the Mountain and the Sea", by UNESCO on 1 July 2012 as a Cultural Landscape. Founded in 1565 by the Portuguese, the city was initially the seat of the Captaincy of Rio de Janeiro, a domain of the Portuguese Empire. Later, in 1763, it became the capital of the State of Brazil, a state of the Portuguese Empire. In 1808, when the Portuguese Royal Court transferred itself from Portugal to Brazil, Rio de Janeiro became the chosen seat of the court of Queen Maria I of Portugal, who subsequently, in 1815, under the leadership of her son, the Prince Regent, and future King João VI of Portugal, raised Brazil to the dignity of a kingdom, within the United Kingdom of Portugal, Brazil, and Algarves. Rio stayed the capital of the pluricontinental Lusitanian monarchy until 1822, when the War of Brazilian Independence began. This is one of the few instances in history that the capital of a colonising country officially shifted to a city in one of its colonies. Rio de Janeiro subsequently served as the capital of the independent monarchy, the Empire of Brazil, until 1889, and then the capital of a republican Brazil until 1960 when the capital was transferred to Brasília. Rio de Janeiro has the second largest municipal GDP in the country, and 30th largest in the world in 2008, estimated at about R$343 billion (nearly US$201 billion). It is headquarters to Brazilian oil, mining, and telecommunications companies, including two of the country's major corporations – Petrobras and Vale – and Latin America's largest telemedia conglomerate, Grupo Globo. The home of many universities and institutes, it is the second-largest center of research and development in Brazil, accounting for 17% of national scientific output according to 2005 data. Despite the high perception of crime, the city actually has a lower incidence of crime than most state capitals in Brazil. Rio de Janeiro is one of the most visited cities in the Southern Hemisphere and is known for its natural settings, Carnival, samba, bossa nova, and balneario beaches such as Barra da Tijuca, Copacabana, Ipanema, and Leblon. In addition to the beaches, some of the most famous landmarks include the giant statue of Christ the Redeemer atop Corcovado mountain, named one of the New Seven Wonders of the World; Sugarloaf Mountain with its cable car; the Sambódromo (Sambadrome), a permanent grandstand-lined parade avenue which is used during Carnival; and Maracanã Stadium, one of the world's largest football stadiums. Rio de Janeiro was the host of the 2016 Summer Olympics and the 2016 Summer Paralympics, making the city the first South American and Portuguese-speaking city to ever host the events, and the third time the Olympics were held in a Southern Hemisphere city. The Maracanã Stadium held the finals of the 1950 and 2014 FIFA World Cups, the 2013 FIFA Confederations Cup, and the XV Pan American Games.
Nassim Taleb
Nassim Taleb
Writer, Journalist
Don't judge a city by bureaucratic criteria like traffic jams, cleanliness, safety, etc., but by something deeper in the soul of the place. NY is good, but crap. Rio is crap but good.
Cities from Nassim Taleb

Naples

Naples (Napoli Napule wikt:Νεάπολις) is the regional capital of [[Campania and the third-largest city of Italy after Rome and Milan. In 2017, around 967,069 people lived within the city's administrative limits; its province-level municipality has a population of 3,115,320 residents. Its continuously built-up metropolitan area (that stretches beyond the boundaries of the Metropolitan City of Naples) is the second or third largest metropolitan area in Italy and one of the most densely populated cities in Europe. First settled by Greeks in the second millennium BC, Naples is one of the oldest continuously inhabited urban areas in the world. In the ninth century BC, a colony known as Parthenope or Παρθενόπη was established on the Island of Megaride. In the 6th century BC, it was refounded as Neápolis. The city was an important part of Magna Graecia, played a major role in the merging of Greek and Roman society, and was a significant cultural centre under the Romans. It served as the capital of the Duchy of Naples (661–1139), then of the Kingdom of Naples (1282–1816), and finally of the Two Sicilies until the unification of Italy in 1861. Naples is also considered a capital of the Baroque, beginning with the artist Caravaggio's career in the 17th century, and the artistic revolution he inspired. Due to poverty and lack of opportunity, waves of Italians emigrated from Naples in the late 19th and early 20th century, with most going to the United States, where they settled in industrial cities. Between 1925 and 1936, Naples was expanded and upgraded by Benito Mussolini's government. During the later years of World War II, it sustained severe damage from Allied bombing as they invaded the peninsula. The city received extensive post-1945 reconstruction work. Since the late 20th century, Naples has had significant economic growth, helped by the construction of the Centro Direzionale business district and an advanced transportation network, which includes the Alta Velocità high-speed rail link to Rome and Salerno and an expanded subway network. Naples is the third-largest urban economy in Italy, after Milan and Rome. The Port of Naples is one of the most important in Europe. In addition to commercial activities, it is home to the Allied Joint Force Command Naples, the NATO body that oversees North Africa, the Sahel and Middle East. Naples' historic city centre is the largest in Europe and has been designated as a UNESCO World Heritage Site. A wide range of culturally and historically significant sites are nearby, including the Palace of Caserta and the Roman ruins of Pompeii and Herculaneum. Naples is also known for its natural beauties, such as Posillipo, Phlegraean Fields, Nisida, and Vesuvius. Neapolitan cuisine is noted for its association with pizza, which originated in the city, as well as numerous other local dishes. Naples' restaurants have earned the most stars from the Michelin Guide of any Italian city. The best-known sports team in Naples is the Serie A club S.S.C. Napoli, two-time Italian champions who play football at the San Paolo Stadium in the southwest of the city, in the Fuorigrotta quarter.
Nassim Taleb
Nassim Taleb
Writer, Journalist
Napoli. My second favorite city in the world.