The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

On the occasion of the twenty-fifth anniversary of its first publication, here is the definitive edition of the book acclaimed as "the most affecting and successful narrative ever done about the Holocaust" (Wall Street Journal) and "the first masterpiece in comic book history" (The New Yorker). The Pulitzer Prize-winning Maus tells the story of Vladek Spiegelman, a Jewish survivor of Hitler's Europe, and his son, a cartoonist coming to terms with his father's story. Maus approaches the unspeakable through the diminutive. Its form, the cartoon (the Nazis are cats, the Jews mice), shocks us out of any lingering sense of familiarity and succeeds in "drawing us closer to the bleak heart of the Holocaust" (The New York Times). Maus is a haunting tale within a tale. Vladek's harrowing story of survival is woven into the author's account of his tortured relationship with his aging father. Against the backdrop of guilt brought by survival, they stage a normal life of small arguments and unhappy visits. This astonishing retelling of our century's grisliest news is a story of survival, not only of Vladek but of the children who survive even the survivors. Maus studies the bloody pawprints of history and tracks its meaning for all of us.

This volume "really contains two books: a fondly sardonic autobiography and a tough-love lesson for aspiring novelists", written by American author of contemporary horror, suspense, science fiction and fantasy, Stephen King (b. 1947). The first third of the book contains King's memoir, which includes heartfelt tidbits about his brother, mother and his long battles with alcohol and drug addiction. The second part of the book, "On Writing," is where aspiring novelists might find inspiration. King describes the symbolism in many of his novels and offers writers common sense advice. He presents his taboos of writing: adverbs (especially those in dialog) and the passive voice. He describes his writer's toolbox, including examples of both good and bad writing, sometimes taken from his own work, sometimes taken from other writers. He also describes his approach to research. King concludes by including a list of nearly a hundred novels that he considers the best that he's read in the last three or four years.

Did you drink a glass of water today? Did you turn on a light? Did you think about how miraculous either one of those things is when you did it? Of course not--but you should, and New York Times bestselling author Steven Johnson has. This adaptation of his adult book and popular PBS series explores the fascinating and interconnected stories of innovations--like clean drinking water and electricity--that changed the way people live. Innovation starts with a problem whose solution sets in motion all kinds of unexpected discoveries. That's why you can draw a line from pendulums to punching the clock at a factory, from ice blocks to summer movie blockbusters, from clean water to computer chips. In the lively storytelling style that has made him a popular, bestselling author, Steven Johnson looks at how accidental genius, brilliant mistakes, and unintended consequences shape the way we live in the modern world. Johnson's "long zoom" approach connects history, geography, politics, and scientific advances with the deep curiousity of inventors or quirky interests of tinkerers to show how innovation truly comes about. His fascinating account is organized into six topics: glass, cold, sound, clean, time, light. Johnson's fresh exploration of these simple, single-syllable word concepts creates an endlessly absorbing story that moves from lightning strikes in the prehistoric desert to the herculean effort to literally raise up the city of Chicago to laser labs straight out of a sci-fi movie. In other words, it's the story of how we got to now!

As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, Toy Story was released, changing animation forever.Since then, Pixar has dominated the world of animation, producing such beloved films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired—and so profitable.Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios—into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible.’

Before becoming one of the most successful filmmakers in Hollywood, Judd Apatow was the original comedy nerd. At fifteen, he took a job washing dishes in a local comedy club-just so he could watch endless stand-up for free. At sixteen, he was hosting a show for his local high school radio station in Syosset, Long Island-a show that consisted of Q&As with his comedy heroes, from Garry Shandling to Jerry Seinfeld. Thirty years later, Apatow is still that same comedy nerd-and he's still interviewing funny people about why they do what they do. Sick in the Head gathers Apatow's most memorable and revealing conversations into one hilarious, wide-ranging and incredibly candid collection. Here are the comedy legends who inspired and shaped him, the contemporaries he grew up with in Hollywood, and the brightest stars in comedy today, from Mel Brooks, Jerry Seinfeld and Steve Martin to Chris Rock, Seth Rogen and Lena Dunham. Sick in the Head is Apatow's gift to comedy nerds everywhere.

Steve Martin has been an international star for over thirty years. Here, for the first time, he looks back to the beginning of his career and charmingly evokes the young man he once was. Born in Texas but raised in California, Steve was seduced early by the comedy shows that played on the radio when the family travelled back and forth to visit relatives. When Disneyland opened just a couple of miles away from home, an enchanted Steve was given his first chance to learn magic and entertain an audience. He describes how he noted the reaction to each joke in a ledger - 'big laugh' or 'quiet' - and assiduously studied the acts of colleagues, stealing jokes when needed. With superb detail, Steve recreates the world of small, dark clubs and the fear and exhilaration of standing in the spotlight. While a philosophy student at UCLA, he worked hard at local clubs honing his comedy and slowly attracting a following until he was picked up to write for TV. From here on, Steve Martin became an acclaimed comedian, packing out venues nationwide. One night, however, he noticed empty seats and realised he had 'reached the top of the rollercoaster'. BORN STANDING UP is a funny and riveting chronicle of how Steve Martin became the comedy genius we now know and is also a fascinating portrait of an era.

To make the journey into the Now we will need to leave our analytical mind and its false created self, the ego, behind. From the very first page of Eckhart Tolle's extraordinary book, we move rapidly into a significantly higher altitude where we breathe a lighter air. We become connected to the indestructible essence of our Being, “The eternal, ever present One Life beyond the myriad forms of life that are subject to birth and death.” Although the journey is challenging, Eckhart Tolle uses simple language and an easy question and answer format to guide us. A word of mouth phenomenon since its first publication, The Power of Now is one of those rare books with the power to create an experience in readers, one that can radically change their lives for the better.

Simple ways to strengthen any relationship With more than 10 million copies sold, The 5 Love Languages(R) continues to transform relationships worldwide. And though originally written for married couples, its concepts have proven applicable to families, friends, and even coworkers.The premise is simple: Each person gives and receives love in a certain language, and speaking it will strengthen that relationship. For singles, that means you can: Understand yourself and others betterGrow closer to family, friends, and others you care aboutGain courage to express your emotions and affectionDiscover the missing ingredient in past relationshipsDate more successfullyand moreWhether you want to be closer to your parents, reach out more to your friends, or give dating another try, The 5 Love Languages(R): Singles Edition will give you the confidence you need to connect with others in a meaningful way. "Nothing has more potential for enhancing one's sense of well-being than effectively loving and being loved. This book is designed to help you do both of these things effectively." -- Gary ChapmanIncludes a quiz to help you learn your love language, plus a section on the pros and cons of online dating.

"Freedom is living your life the way you want to live it. This book shows how you can have that freedom now - without having to change the world or the people around you."--Book jacket.

A special fiftieth anniversary edition of Kurt Vonnegut’s masterpiece, “a desperate, painfully honest attempt to confront the monstrous crimes of the twentieth century” (Time), featuring a new introduction by Kevin Powers, author of the National Book Award finalist The Yellow Birds Selected by the Modern Library as one of the 100 best novels of all time Slaughterhouse-Five, an American classic, is one of the world’s great antiwar books. Centering on the infamous World War II firebombing of Dresden, the novel is the result of what Kurt Vonnegut described as a twenty-three-year struggle to write a book about what he had witnessed as an American prisoner of war. It combines historical fiction, science fiction, autobiography, and satire in an account of the life of Billy Pilgrim, a barber’s son turned draftee turned optometrist turned alien abductee. As Vonnegut had, Billy experiences the destruction of Dresden as a POW. Unlike Vonnegut, he experiences time travel, or coming “unstuck in time.” An instant bestseller, Slaughterhouse-Five made Kurt Vonnegut a cult hero in American literature, a reputation that only strengthened over time, despite his being banned and censored by some libraries and schools for content and language. But it was precisely those elements of Vonnegut’s writing—the political edginess, the genre-bending inventiveness, the frank violence, the transgressive wit—that have inspired generations of readers not just to look differently at the world around them but to find the confidence to say something about it. Authors as wide-ranging as Norman Mailer, John Irving, Michael Crichton, Tim O’Brien, Margaret Atwood, Elizabeth Strout, David Sedaris, Jennifer Egan, and J. K. Rowling have all found inspiration in Vonnegut’s words. Jonathan Safran Foer has described Vonnegut as “the kind of writer who made people—young people especially—want to write.” George Saunders has declared Vonnegut to be “the great, urgent, passionate American writer of our century, who offers us . . . a model of the kind of compassionate thinking that might yet save us from ourselves.” Fifty years after its initial publication at the height of the Vietnam War, Vonnegut's portrayal of political disillusionment, PTSD, and postwar anxiety feels as relevant, darkly humorous, and profoundly affecting as ever, an enduring beacon through our own era’s uncertainties. “Poignant and hilarious, threaded with compassion and, behind everything, the cataract of a thundering moral statement.”—The Boston Globe

A story of drug and alcohol abuse and rehabilitation as it has never been told before. Recounted in visceral, kinetic prose, and crafted with a forthrightness that rejects piety, cynicism, and self-pity, it brings us face-to-face with a provocative new understanding of the nature of addiction and the meaning of recovery.By the time he entered a drug and alcohol treatment facility, James Frey had taken his addictions to near-deadly extremes. He had so thoroughly ravaged his body that the facilityís doctors were shocked he was still alive. The ensuing torments of detoxification and withdrawal, and the never-ending urge to use chemicals, are captured with a vitality and directness that recalls the seminal eye-opening power of William Burroughsís Junky.But A Million Little Pieces refuses to fit any mold of drug literature. Inside the clinic, James is surrounded by patients as troubled as he is -- including a judge, a mobster, a one-time world-champion boxer, and a fragile former prostitute to whom he is not allowed to speak ó but their friendship and advice strikes James as stronger and truer than the clinicís droning dogma of How to Recover. James refuses to consider himself a victim of anything but his own bad decisions, and insists on accepting sole accountability for the person he has been and the person he may become--which runs directly counter to his counselors' recipes for recovery.James has to fight to find his own way to confront the consequences of the life he has lived so far, and to determine what future, if any, he holds. It is this fight, told with the charismatic energy and power of One Flew over the Cuckoo's Nest, that is at the heart of A Million Little Pieces: the fight between one young manís will and the ever-tempting chemical trip to oblivion, the fight to survive on his own terms, for reasons close to his own heart. A Million Little Pieces is an uncommonly genuine account of a life destroyed and a life reconstructed. It is also the introduction of a bold and talented literary voice.

Harper Lee's classic novel of a lawyer in the Deep South defending a black man charged with the rape of a white girl. One of the best-loved stories of all time, To Kill a Mockingbird has earned many distinctions since its original publication in 1960. It won the Pulitzer Prize, has been translated into more than forty languages, sold more than thirty million copies worldwide, and been made into an enormously popular movie. Most recently, librarians across the country gave the book the highest of honors by voting it the best novel of the twentieth century.

What I Talk About When I Talk About Running: A Memoir (Vintage International), Book Cover May Vary

With the intrigue of a psychological thriller, Camus's masterpiece gives us the story of an ordinary man unwittingly drawn into a senseless murder on an Algerian beach. Behind the intrigue, Camus explores what he termed "the nakedness of man faced with the absurd" and describes the condition of reckless alienation and spiritual exhaustion that characterized so much of twentieth-century life. First published in 1946; now in translation by Matthew Ward.

A special 25th anniversary edition of the extraordinary international bestseller, including a new Foreword by Paulo Coelho.Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations.Paulo Coelho's masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago's journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life's path, and, most importantly, to follow our dreams.

In this expanded paperback edition of his New York Times bestseller, longevity expert Dan Buettner draws on his research from extraordinarily long-lived communities—Blue Zones—around the globe to highlight the lifestyle, diet, outlook, and stress-coping practices that will add years to your life and life to your years.A long healthy life is no accident. It begins with good genes, but it also depends on good habits. If you adopt the right lifestyle, experts say, chances are you may live up to a decade longer. So what's the formula for success? National Geographic Explorer Dan Buettner has lead teams of researchers across the globe to uncover the secrets of Blue Zones—geographic regions where high percentages of centenarians are enjoying remarkably long, full lives. The recipe for longevity, Buettner has found, is deeply intertwined with community, lifestyle, and spirituality. You won't find longevity in a bottle of diet pills or with hormone therapy. You'll find it by embracing a few simple but powerful habits, and by creating the right community around yourself. In The Blue Zone, Buettner has blended his lifestyle formula with the latest longevity research to inspire lasting behavioral change and add years to your life.

Astonishing as it may be, it’s a fact that human DNA has evolved very little since our Paleolithicancestors roamed the earth. But while our genes may be similar, the environment in which they express themselves has changed radically. Living in an age when activity was mandatory and food was scarce, our ancestors thrived. Early man did not suffer from heart disease, high blood pressure, or obesity. In fact, a good deal of what we describe as “normal aging” is more akin to disease than any natural aging process. Disease free and strikingly fit, 72-year-old Arthur De Vany—grandfather of the “Paleo lifestyle”movement—is living proof that it pays to live like a caveman. In The New Evolution Diet, De Vanyoffers you a roadmap back to better health. The plan is built on three principles:- eat three meals a day made up of nonstarchy vegetables, fruits, and lean proteins- skip meals occasionally to promote a low fasting blood insulin level- exercise less, not more, in shorter, high-intensity bursts By cutting out modern foods—including carbohydrates, dairy, and all processed foods—anyone canlose weight, gain muscle, and enjoy a longer, better life.

A NEW YORK TIMES BESTSELLER NAMED A BEST BOOK OF THE YEAR BY NPR Amy Poehler, Mel Brooks, Adam McKay, George Saunders, Bill Hader, Patton Oswalt, and many more take us deep inside the mysterious world of comedy in this fascinating, laugh-out-loud-funny book. Packed with behind-the-scenes stories—from a day in the writers’ room at The Onion to why a sketch does or doesn’t make it onto Saturday Night Live to how the BBC nearly erased the entire first season of Monty Python’s Flying Circus—Poking a Dead Frog is a must-read for comedy buffs, writers and pop culture junkies alike.

A brilliant portrait of the Greek philosopher who personified philosophy. Socrates was undeniably one of the greatest thinkers of all time, yet he wrote nothing. Throughout his life, and indeed until his very last moment alive, Socrates fully embodied his philosophy in thought and deed. It is through the story of his life that we can fully grasp his powerful actions and ideas.In his highly acclaimed style, historian Paul Johnson masterfully disentangles centuries of scarce sources to offer a riveting account of a homely but charismatic middle-class man living in Athens in the fifth century b.c., and how what this man thought still shapes the way we decide how to act, and how we fathom the notion of body and soul. Johnson provides a compelling picture of the city and people Socrates reciprocally delighted in, as well as many enlightening and intimate analyses of specific aspects of his personality. Enchantingly portraying "the sheer power of Socrates's mind, and its unique combination of steel, subtlety, and frivolity," Paul Johnson captures the vast and intriguing life of a man who did nothing less than supply the basic apparatus of the human mind.

The New York Times bestseller from the author of Help, Thanks, Wow, Hallelujah Anyway, Almost Everything, and Dusk, Night, Dawn. Lamott's long-awaited collection of new and selected essays on hope, joy, and grace.Anne Lamott writes about faith, family, and community in essays that are both wise and irreverent. It’s an approach that has become her trademark. Now in Small Victories, Lamott offers a new message of hope that celebrates the triumph of light over the darkness in our lives. Our victories over hardship and pain may seem small, she writes, but they change us—our perceptions, our perspectives, and our lives. Lamott writes of forgiveness, restoration, and transformation, how we can turn toward love even in the most hopeless situations, how we find the joy in getting lost and our amazement in finally being found.Profound and hilarious, honest and unexpected, the stories in Small Victories are proof that the human spirit is irrepressible.

Humans have emotional ups and downs because we've inherited the operating system of earlier mammals. You feel good when you find new rewards because that triggers dopamine. You feel good when you get respect because it triggers serotonin. Building trust triggers oxytocin, and endorphin makes you feel good when you're injured. The mammal brain releases happy chemicals when you do things that promote survival in the state of nature. You can get more happy chemicals from your brain when you understand the job it evolved to do.Happy chemicals were not meant to surge all the time. They evolved to reward you when you promote the survival of your genes. You define this in unique individuals ways because early experience builds the neural pathways that turn on the happy chemicals. But beneath your uniqueness you have a mammalian core that cares as much about your legacy as it does about your body.“I don't see happiness this way,” you may say. That's because neurochemicals work without words. They turn on and off without reporting the reason to your cortex. Your limbic system and your cortex are literally not on speaking terms. But in other people, you can easily see these mammalian motives. And research on animals reveals uncanny parallels. The same basic happy chemicals motivate animals to promote survival with the same basic behaviors. The mammalian operating system is simple. Happy chemicals tell you what to go toward, and unhappy chemicals tell you what to pull away from. Unhappiness is part of life because unhappy chemicals alert you to survival threats. Being left out of the group threatens survival in the state of nature. So does losing out on mating opportunities. When an animal smells a predator, the bad feeling of cortisol motivates it to stop grazing and run. Bad feelings exist because they promote survival. When you are passed over for a promotion, you know it's not a predator attack. But if feels that way because you've inherited the neurochemicals that have successfully promoted survival for millions of years.This book shows how to re-wire yourself for more happy chemicals. It explores the vicious cycle you might create when your happy chemicals dip. You don't like the unhappy chemicals that get your attention when a happy chemical surge is over. You may rush to stimulate more happy chemicals in ways that ultimately bring unhappiness. Such happy habits get repeated despite the consequences because electricity in your brain flows down the biggest channels. You can build new neural highways to support new happy habits. It's not easy to build re-build your neural infrastructure in adulthood. This book shows you how.