Purple Cow - Seth Godin
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Purple Cow

Updated: 7 Sep 2020
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
Musician, Entrepreneur
39 followers
103 FLIISTs
over 4 years ago
This is straight marketing advice: Your product has to be a purple cow—it has to be distinct to have any success. You have to be clear on your product: What are you? What are you putting out there? For years I never did an ad for [my company] Rocawear, because I cared more about the quality than the face in front. I hadn't read this book back then, but when someone puts words to feelings you have, it's like, "Wow, that's exactly what it is."
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Actor, Musician
46 followers
86 FLIISTs
over 3 years ago
So for Christmas this year, I gave Deb a couple of books, which I’d got off your podcast—the Esther Perel, Seth Godin one about their five books you must read. Tim Ferriss: Oh, yeah, absolutely. Yeah, the books they’ve loved. Hugh Jackman: We’ve now read all of them. And we met Esther, and I signed up for Seth Godin’s marketing kind of workshop thing that unfortunately got canceled.
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