The book addresses the practical needs of executives responsible for planning, budgeting & justifying information technology expenditures. Written by the former chief information executive (1956-1978) & vice president of strategic planning (1978-1985), author of the widely acclaimed & translated INFORMATION PAYOFF - THE TRANSFORMATION OF WORK IN THE ELECTRONIC AGE (Free Press, 1985), lecturer & university professor. Reviews: "A New Bible for Management Information Systems. An eminently readable book made more so by a playful sense of humor" -Information Week-; "Strips away obfuscation that has concealed the real value of computers." (The Financial Post); "A true path to the Holy Grail of business value." (Computer Weekly); "Some surprising answers to familiar questions cast new light on investing profitably in computer hardware & software." (The Conference Board); "All those either transfixed or baffled by the powers & potential of computers would do well to heed Strassmann's advice." (Daily Telegraph); "Measuring managerial productivity is the key to knowing how to invest in information technology. Strassmann's new book sets out the results of his research in detail. His argument comes through clearly." (The Financial Times).

2012 Reprint of 1960 New York Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Lama Anagarika Govinda, born Ernst Lothar Hoffman, was the founder of the order of the Arya Maitreya Mandala and an expositor of Tibetan Buddhism, Abhidharma, Buddhist Meditation as well as other aspects of Buddhism. He was also a painter and poet. This title is a complete explanation of the esoteric principles of Mantra that also clarifies the differences between Hindu and Tibetan yoga. Translated into many languages, this is an important text for any student of Buddhism. With bibliography, index, and illustrations. Contents: Om: the path of universality -- Mani: the path of unification and of inner equality -- Padma: the path of creative vision -- Hum: the path of integration -- Om mani padme hum: the path of the great mantra -- Ah: the path of action.

This 1927 classic is a systematic introduction to Hindu mysticism as it evolved in India through the ages. This book gives a brief general outline of some of the most important types of mysticism, indicating their mutual relations, sometimes genetically and sometimes logically. These include early sacrificial, Upanisadic, Yogic, Buddhistic, and Classical as well as Popular Bhakti cult explaining concisely and clearly their main characteristics, basing the interpretations directly on the original sources.

On the Road swings to the rhythms of 1950s underground America, jazz, sex, generosity, chill dawns and drugs, with Sal Paradise and his hero Dean Moriarty, traveller and mystic, the living epitome of Beat. Now recognized as a modern classic, its American Dream is nearer that of Walt Whitman than Scott Fitzgerald, and it goes racing towards the sunset with unforgettable exuberance, poignancy and autobiographical passion.Contains an introduction by Ann Charters, as well as suggestions for further reading of acclaimed criticisms and references.

A collection of poetry that fuses rock and roll, Eastern philosophy, and New Age consciousness.

Jack Kerouac’s classic novel about friendship, the search for meaning, and the allure of natureFirst published in 1958, a year after On the Road put the Beat Generation on the map, The Dharma Bums stands as one of Jack Kerouac's most powerful and influential novels. The story focuses on two ebullient young Americans--mountaineer, poet, and Zen Buddhist Japhy Ryder, and Ray Smith, a zestful, innocent writer--whose quest for Truth leads them on a heroic odyssey, from marathon parties and poetry jam sessions in San Francisco's Bohemia to solitude and mountain climbing in the High Sierras.

The Diamond Sutra, composed in India in the fourth century CE, is one of the most treasured works of Buddhist literature and is the oldest existing printed book in the world. It is known as theDiamond Sutra because its teachings are said to be like diamonds that cut away all dualistic thought, releasing one from the attachment to objects and bringing one to the further shore of enlightenment. The format of this important sutra is presented as a conversation between the Buddha and one of his disciples. The Sutra of Hui-neng, also known as thePlatform Sutra, contains the autobiography of a pivotal figure in Zen history and some of the most profound passages of Zen literature. Hui-neng (638–713) was the sixth patriarch of Zen in China, but is often regarded as the true father of the Zen tradition. He was a poor, illiterate woodcutter who is said to have attained enlightenment upon hearing a recitation of theDiamond Sutra. Together, these two scriptures present the central teaching of the Zen Buddhist tradition and are essential reading for all students of Buddhism.

Easwaran’s best-selling translation of this classic Buddhist text is reliable, readable, and profound.Dhammapada means "the path of dharma," the path of harmony and righteousness that anyone can follow to reach the highest good. The Dhammapada is a collection of verses, gathered probably from direct disciples who wanted to preserve what they had heard from the Buddha himself.Easwaran's comprehensive introduction to the Dhammapada gives an overview of the Buddha's teachings that is penetrating, and clear - accessible for readers new to Buddhism, but also with fresh insights and practical applications for readers familiar with this text. His translation is based on the original Pali. Chapter introductions, notes and a Sanskrit glossary place individual verses into the context of the broader Buddhist canon. Easwaran is a master storyteller, and the introduction includes many stories that make moving, memorable reading, bringing young Siddhartha and his heroic spiritual quest vividly to life. This faithful interpretation brings us closer to the compassionate heart of the Buddha.

«1984» — роман-антиутопия Джорджа Оруэлла, изданный в 1949 году. Название романа, его терминология и даже имя автора впоследствии стали нарицательными и употребляются для обозначения общественного уклада, напоминающего описанный в романе «1984» тоталитаризм.