Top 10 Steve Jobs's Favorite Books
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The Structure of Scientific Revolutions
The first time I sat down with Steve Jobs, he immediately asked me if I had read The Structure of Scientific Revolutions. I think he was assimilating into this personality, this notion that he found in The Structure of Scientific Revolutions.
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Meditation in Action
Steve Jobs and I definitely read Meditation in Action prior to the India trip.
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Only the Paranoid Survive
This book is about one super-important concept. You must learn about Strategic Inflection Points, because sooner or later you are going to live through one.
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The Way of Zen
Steve Jobs and I definitely read The Way of Zen prior to the India trip.
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Atlas Shrugged
Steve Jobs read some books that really were his guide in life. I think Atlas Shrugged might have been one of them that he mentioned back then.
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Songs of Milarepa
Steve Jobs and I definitely read Songs of Milarepa prior to the India trip.
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Inside the Tornado
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
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Lazy Man's Guide to Enlightenment
Steve Jobs and I definitely read The Lazy Man's Guide to Enlightenment prior to the India trip.
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Mucusless Diet Healing System
Steve Jobs' dietary habits became even more obsessive when he read Mucusless Diet Healing System.
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The Essene Gospel of Peace
Steve Jobs and I definitely read The Essene Gospel of Peace prior to the India trip.
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