The Cadillac Eldorado is a premium luxury car that was manufactured and marketed by Cadillac from 1952 to 2002 over twelve generations. Competitors and similar vehicles included the Continental Mark series, Buick Riviera, Oldsmobile Toronado and Chrysler's Imperial Coupe. The Eldorado was at or near the top of the Cadillac line. The original 1953 Eldorado convertible and the Eldorado Brougham models of 1957–1960 had distinct bodyshells and were the most expensive models that Cadillac offered those years. The Eldorado was never less than second in price after the Cadillac Series 75 limousine until 1966. From 1967 on, the Eldorado was built in high volumes on a unique two door personal luxury car platform. The Eldorado carried the Fleetwood designation from 1965 through 1972, and was a modern revival of the pre-war Cadillac V-12 and Cadillac V16 roadsters and convertibles.