Play Nice But Win - Michael Dell, James Kaplan
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Play Nice But Win

Updated: 5 Jun 2023
WALL STREET JOURNAL BESTSELLER From Michael Dell, renowned founder and chief executive of one of America’s largest technology companies, the inside story of the battles that defined him as a leaderIn 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy—or destroy it completely. Play Nice But Win is a riveting account of the three battles waged for Dell Technologies: one to launch it, one to keep it, and one to transform it. For the first time, Dell reveals the highs and lows of the company's evolution amidst a rapidly changing industry—and his own, as he matured into the CEO it needed. With humor and humility, he recalls the mentors who showed him how to turn his passion into a business; the competitors who became friends, foes, or both; and the sharks that circled, looking for weakness. What emerges is the long-term vision underpinning his success: that technology is ultimately about people and their potential. More than an honest portrait of a leader at a crossroads, Play Nice But Win is a survival story proving that while anyone with technological insight and entrepreneurial zeal might build something great—it takes a leader to build something that lasts.
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"Takes us on a riveting journey from the dorm room at the University of Texas to the boardroom of one of the world’s largest tech companies." - Richard Branson
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"As much a story about resilience as it is about business." - Sheryl Sandberg
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"Walks you through every step of his journey, from starting a company in his college dorm to pulling off the largest all-tech acquisition in history." - Bill Gates
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"The quietest of the entrepreneurs who created the modern computer business finally tells his story.'" - Malcolm Gladwell
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