Книги від Стів  Джобс

The Business Value of Computers

The book addresses the practical needs of executives responsible for planning, budgeting & justifying information technology expenditures. Written by the former chief information executive (1956-1978) & vice president of strategic planning (1978-1985), author of the widely acclaimed & translated INFORMATION PAYOFF - THE TRANSFORMATION OF WORK IN THE ELECTRONIC AGE (Free Press, 1985), lecturer & university professor. Reviews: "A New Bible for Management Information Systems. An eminently readable book made more so by a playful sense of humor" -Information Week-; "Strips away obfuscation that has concealed the real value of computers." (The Financial Post); "A true path to the Holy Grail of business value." (Computer Weekly); "Some surprising answers to familiar questions cast new light on investing profitably in computer hardware & software." (The Conference Board); "All those either transfixed or baffled by the powers & potential of computers would do well to heed Strassmann's advice." (Daily Telegraph); "Measuring managerial productivity is the key to knowing how to invest in information technology. Strassmann's new book sets out the results of his research in detail. His argument comes through clearly." (The Financial Times).
Стів Джобс
Підприємець
It's rather thick and it's not good bedime reading. But you can plough through it and there's some incredible stuff in it.
Книги від Стів  Джобс

Foundations of Tibetan Mysticism

2012 Reprint of 1960 New York Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Lama Anagarika Govinda, born Ernst Lothar Hoffman, was the founder of the order of the Arya Maitreya Mandala and an expositor of Tibetan Buddhism, Abhidharma, Buddhist Meditation as well as other aspects of Buddhism. He was also a painter and poet. This title is a complete explanation of the esoteric principles of Mantra that also clarifies the differences between Hindu and Tibetan yoga. Translated into many languages, this is an important text for any student of Buddhism. With bibliography, index, and illustrations. Contents: Om: the path of universality -- Mani: the path of unification and of inner equality -- Padma: the path of creative vision -- Hum: the path of integration -- Om mani padme hum: the path of the great mantra -- Ah: the path of action.
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Підприємець
Steve Jobs and I definitely read Foundations of Tibetan Mysticism prior to the India trip.
Книги від Стів  Джобс

Hindu Mysticism

This 1927 classic is a systematic introduction to Hindu mysticism as it evolved in India through the ages. This book gives a brief general outline of some of the most important types of mysticism, indicating their mutual relations, sometimes genetically and sometimes logically. These include early sacrificial, Upanisadic, Yogic, Buddhistic, and Classical as well as Popular Bhakti cult explaining concisely and clearly their main characteristics, basing the interpretations directly on the original sources.
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Підприємець
Steve Jobs and I definitely read Hindu Mysticism prior to the India trip.
Книги від Стів  Джобс

On the Road

On the Road swings to the rhythms of 1950s underground America, jazz, sex, generosity, chill dawns and drugs, with Sal Paradise and his hero Dean Moriarty, traveller and mystic, the living epitome of Beat. Now recognized as a modern classic, its American Dream is nearer that of Walt Whitman than Scott Fitzgerald, and it goes racing towards the sunset with unforgettable exuberance, poignancy and autobiographical passion.Contains an introduction by Ann Charters, as well as suggestions for further reading of acclaimed criticisms and references.
Стів Джобс
Підприємець
Steve Jobs and I definitely read On the Road prior to the India trip.
Книги від Стів  Джобс

Das Energi

A collection of poetry that fuses rock and roll, Eastern philosophy, and New Age consciousness.
Стів Джобс
Підприємець
Steve Jobs and I definitely read Das Energi prior to the India trip.
Книги від Стів  Джобс

The Dharma Bums

Jack Kerouac’s classic novel about friendship, the search for meaning, and the allure of natureFirst published in 1958, a year after On the Road put the Beat Generation on the map, The Dharma Bums stands as one of Jack Kerouac's most powerful and influential novels. The story focuses on two ebullient young Americans--mountaineer, poet, and Zen Buddhist Japhy Ryder, and Ray Smith, a zestful, innocent writer--whose quest for Truth leads them on a heroic odyssey, from marathon parties and poetry jam sessions in San Francisco's Bohemia to solitude and mountain climbing in the High Sierras.
Стів Джобс
Підприємець
Steve Jobs and I definitely read The Dharma Bums prior to the India trip.
Книги від Стів  Джобс

The Diamond Sūtra and the Sūtra of Hui-Neng

The Diamond Sutra, composed in India in the fourth century CE, is one of the most treasured works of Buddhist literature and is the oldest existing printed book in the world. It is known as theDiamond Sutra because its teachings are said to be like diamonds that cut away all dualistic thought, releasing one from the attachment to objects and bringing one to the further shore of enlightenment. The format of this important sutra is presented as a conversation between the Buddha and one of his disciples. The Sutra of Hui-neng, also known as thePlatform Sutra, contains the autobiography of a pivotal figure in Zen history and some of the most profound passages of Zen literature. Hui-neng (638–713) was the sixth patriarch of Zen in China, but is often regarded as the true father of the Zen tradition. He was a poor, illiterate woodcutter who is said to have attained enlightenment upon hearing a recitation of theDiamond Sutra. Together, these two scriptures present the central teaching of the Zen Buddhist tradition and are essential reading for all students of Buddhism.
Стів Джобс
Підприємець
Steve Jobs and I definitely read The Diamond Sutra and The Sutra of Hui-neng prior to the India trip.
Книги від Стів  Джобс

The Dhammapada

Easwaran’s best-selling translation of this classic Buddhist text is reliable, readable, and profound.Dhammapada means "the path of dharma," the path of harmony and righteousness that anyone can follow to reach the highest good. The Dhammapada is a collection of verses, gathered probably from direct disciples who wanted to preserve what they had heard from the Buddha himself.Easwaran's comprehensive introduction to the Dhammapada gives an overview of the Buddha's teachings that is penetrating, and clear - accessible for readers new to Buddhism, but also with fresh insights and practical applications for readers familiar with this text. His translation is based on the original Pali. Chapter introductions, notes and a Sanskrit glossary place individual verses into the context of the broader Buddhist canon. Easwaran is a master storyteller, and the introduction includes many stories that make moving, memorable reading, bringing young Siddhartha and his heroic spiritual quest vividly to life. This faithful interpretation brings us closer to the compassionate heart of the Buddha.
Стів Джобс
Підприємець
Steve Jobs and I definitely read The Dhammapada prior to the India trip.
Книги від Стів  Джобс
10 книг

Top 10 Steve Jobs's Favorite Books

Here is a list of Steve Jobs's favorite books. Enjoy!
Стів Джобс
Підприємець
Here is a list of Steve Jobs's favorite books. Enjoy!
Книги від Стів  Джобс

1984

A PBS Great American Read Top 100 Pick With extraordinary relevance and renewed popularity, George Orwell’s 1984 takes on new life in this edition. “Orwell saw, to his credit, that the act of falsifying reality is only secondarily a way of changing perceptions. It is, above all, a way of asserting power.”—The New Yorker In 1984, London is a grim city in the totalitarian state of Oceania where Big Brother is always watching you and the Thought Police can practically read your mind. Winston Smith is a man in grave danger for the simple reason that his memory still functions. Drawn into a forbidden love affair, Winston finds the courage to join a secret revolutionary organization called The Brotherhood, dedicated to the destruction of the Party. Together with his beloved Julia, he hazards his life in a deadly match against the powers that be. Lionel Trilling said of Orwell’s masterpiece, “1984 is a profound, terrifying, and wholly fascinating book. It is a fantasy of the political future, and like any such fantasy, serves its author as a magnifying device for an examination of the present.” Though the year 1984 now exists in the past, Orwell’s novel remains an urgent call for the individual willing to speak truth to power.
Стів Джобс
Підприємець
Стів Джобс також знаходився під сильним впливом антиутопічної гри Джорджа Оруелла "1984". Книга послужила натхненням для створення реклами Суперкубка 1984 року від Apple, в якій вперше був представлений комп'ютер Макінтош.
Книги від Стів  Джобс

Зустрічі з чудовими людьми

The exhilarating, life-affirming call to spiritual arms from world-renowned spiritual teacher G. I. Gurdjieff'Gurdjieff's voice is heard as a call.He calls because he suffers from the inner chaos in which we live.He calls to us to open our eyes.He asks us why we are here, what we wish for, what forces we obey. He asks us, above all, if we understand what we are . . .'Part adventure narrative, part travelogue, part spiritual guide, Meetings with Remarkable Men is suffused with Gurdjieff's unique perspective on life. With vivacity and charm, he organizes his account around portraits of the remarkable men and women who accompanied him through remote parts of the Near East and Central Asia, and who aided his search for hidden knowledge. Among them are Gurdjieff's own father (a traditional bard), a Russian prince dedicated to the search for Truth, a Christian missionary who entered a World Brotherhood deep in Asia, and a woman who escaped slavery to become a trusted member of Gurdjieff's group of fellow seekers.Meetings with Remarkable Men conveys a haunting sense of what it means to live fully - with conscience, with purpose and with heart.
Стів Джобс
Підприємець
У своїх особистих духовних подорожах Джобс і Котке черпали натхнення у інших. У другому томі трилогії "All and Everything", спочатку опублікованій в 1963 році, автор розповідає про людей, з якими він познайомився під час подорожей по Центральній Азії.
Книги від Стів  Джобс

Подолання духовного матеріалізму

In this modern spiritual classic, the Tibetan meditation master Chögyam Trungpa highlights the commonest pitfall to which every aspirant on the spiritual path falls prey: what he calls spiritual materialism. The universal tendency, he shows, is to see spirituality as a process of self-improvement—the impulse to develop and refine the ego when the ego is, by nature, essentially empty. "The problem is that ego can convert anything to its own use," he said, "even spirituality." His incisive, compassionate teachings serve to wake us up from this trick we all play on ourselves, and to offer us a far brighter reality: the true and joyous liberation that inevitably involves letting go of the self rather than working to improve it. It is a message that has resonated with students for nearly thirty years, and remains fresh as ever today. This new edition includes a foreword by Chögyam Trungpa's son and lineage holder, Sakyong Mipham.
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Підприємець
Ця книга була серед тих, які Котке і Джобс читали під час вивчення буддійської релігії і філософії. Це переказ двох лекцій, прочитаних автором в період з 1970 по 1971 рік, про духовні подорожі.
Книги від Стів  Джобс

Рамакрішна та його учні

Excerpt: "This is the story of a phenomenon. I will begin by calling him simply that, rather than `holy man', `mystic', or `saint'; all emotive words with mixed associations which may attract some readers, repel others."
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Підприємець
Літературне дослідження Коттке і Джобса також включало в себе цю біографію індуїстського святого 19-го століття Шрі Рамакрішни Парамахамса, спочатку опубліковану в 1965 році.
Книги від Стів  Джобс

Шлях білих хмар

'It tells of terrible journeys, of men masked against the sun (riding through ethereal regions with their feet frozen), of welcoming fog-girt monasteries lit by butter lamps at the journey's end' New Statesman The Way of the White Clouds is the remarkable narrative of a pilgrimage which could not be made today. Lama Anagarika Govinda was among the last to journey through Tibet before its invasion by the Chinese. His unique account is not only a spectacular and gloriously poetic story of exploration and discovery, it is also invaluable for its sensitive and clearly presented interpretation of the Tibetan tradition.'Why is it that the fate of Tibet has found such a deep echo in the world? There can only be one answer: Tibet has become the symbol of all that present-day humanity is longing for' Lama Anagarika Govinda
Стів Джобс
Підприємець
Приблизно в той же час, коли вони почали вивчати буддизм, Котке сказав, що він і Джобс читали цю духовну автобіографію буддиста, який був одним з останніх іноземців, які подорожували через Тибет до китайського вторгнення 1950 року. Тут автор розповідає про свій досвід пізнання тибетської культури і традицій.
Книги від Стів  Джобс

Космічна свідомість

This classic book on mystical experience was originally published in 1901. Bucke's personal experience with divine illumination led to his theory that we are witnessing a continued psychical revolution of the individual. He believed that individuals like Buddha, Jesus, Spinoza, Whitman, and others were the forerunners of the beings who will eventually inhabit the earth.
Стів Джобс
Підприємець
Однією з найбільш впливових робіт є "Космічна Свідомість. Дослідження еволюції людського розуму", спочатку опублікована канадським психіатром в 1901 році.
Книги від Стів  Джобс

Дилема інноватора

The" Innovator's Dilemma" demonstrates why outstanding companies that had their competitive antennae up, listened astutely to customers, and invested aggressively in new technologies still lost their market dominance. Drawing on patterns of innovation in a variety of industries, the author argues that good business practices can, nevertheless, weaken a great firm. He shows how truly important, breakthrough innovations are often initially rejected by customers that cannot currently use them, leading firms to allow their most important innovations to languish. Many companies now face the innovator's dilemma. Keeping close to customers is critical for current success. But long-term growth and profits depend upon a very different managerial formula. This book will help managers see the changes that may be coming their way and will show them how to respond for success. The Management of Innovation and Change Series. Dual Winner, The Best Business Book of 1997 and The Best Business "How-To" Book of 1997--The Financial Times/Booz-Allen & Hamilton Global Business Book Awards "This book addresses a tough problem that most successful companies will face eventually. It's lucid, analytical-and scary."-- Dr. Andrew S. Grove, Chairman, Intel Corporation "The "Innovator's Dilemma" is absolutely brilliant." Clayton Christensen provides an insightful analysis of changing technology and its importance to a company's future success. I highly recommend this book for anyone interested in business or entrepreneurship."--Michael R. Bloomberg, CEO and Founder, Bloomberg Financial Markets "Managers reading Professor Christensen's book may come away with a heightened sense of paranoia. They will benone the worse for that. The idea of the disruptive technology is a simple and powerful one. There may be one lurking near you."-- "Financial Times" -- "Christensen marshals so much data and analysis in support of his position that he makes a powerful case."--Context
Стів Джобс
Підприємець
Важливо, щоб ми рухалися вперед, про це пише Клейтон Крістенсен в "Дилемі інноватора".
Книги від Стів  Джобс

Наука Дзен - Розум Дзен

"In the beginner’s mind there are many possibilities, but in the expert’s there are few." So begins this most beloved of all American Zen books. Seldom has such a small handful of words provided a teaching as rich as has this famous opening line. In a single stroke, the simple sentence cuts through the pervasive tendency students have of getting so close to Zen as to completely miss what it’s all about. An instant teaching on the first page. And that’s just the beginning. In the forty years since its original publication, Zen Mind, Beginner’s Mind has become one of the great modern Zen classics, much beloved, much reread, and much recommended as the best first book to read on Zen. Suzuki Roshi presents the basics—from the details of posture and breathing in zazen to the perception of nonduality—in a way that is not only remarkably clear, but that also resonates with the joy of insight from the first to the last page. It’s a book to come back to time and time again as an inspiration to practice, and it is now available to a new generation of seekers in this fortieth anniversary edition, with a new afterword by Shunryu Suzuki’s biographer, David Chadwick.
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Підприємець
"З тих пір Дзен робить глибокий вплив на моє життя", - сказав Джобс. "У якийсь момент я думав про поїздку до Японії і намагався потрапити в монастир Ейхей Чжі, але мій духовний наставник порадив мені залишитися в Каліфорнії".
Книги від Стів  Джобс

Автобіографія Йога

The autobiography of Paramahansa Yogananda (1893 - 1952) details his search for a guru, during which he encountered many spiritual leaders and world-renowned scientists. When it was published in 1946 it was the first introduction of many westerners to yoga and meditation. The famous opera singer Amelita Galli-Curci said about the book: "Amazing, true stories of saints and masters of India, blended with priceless superphysical information-much needed to balance the Western material efficiency with Eastern spiritual efficiency-come from the vigorous pen of Paramhansa Yogananda, whose teachings my husband and myself have had the pleasure of studying for twenty years."
Стів Джобс
Підприємець
Там була копія книги "Автобіографія Йога" англійською мовою, яку залишив попередній мандрівник, і я читав її кілька разів, тому що не було чим зайнятися. Книга залишилася важливою частиною в житті Джобса. Він перечитував її щороку.
Книги від Стів  Джобс

Дієта для маленької планети

The book that started a revolution in the way Americans eat The extraordinary book that taught America the social and personal significance of a new way of eating is still a complete guide for eating well in the twenty-first century. Sharing her personal evolution and how this groundbreaking book changed her own life, world-renowned food expert Frances Moore Lappé offers an all-new, even more fascinating philosophy on changing yourself—and the world—by changing the way you eat. The Diet for a Small Planet features:• simple rules for a healthy diet • streamlined, easy-to-use format • food combinations that make delicious, protein-rich meals without meat • indispensable kitchen hints—a comprehensive reference guide for planning and preparing meals and snacks • hundreds of wonderful recipes
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Підприємець
У перший рік роботи в компанії "Reed" Джобс прочитав книгу "Дієта для маленької планети", присвячену вегетаріанству (тираж 3 мільйони примірників). Це був прорив. "Саме тоді я поклявся назавжди відмовитися від м'яса", - сказав Джобс.
Книги від Стів  Джобс

Бути тут і зараз

"Now, though I am a beginner on the path, I have returned to the West for a time to work out karma or unfulfilled commitment. Part of this commitment is to share what I have learned with those of you who are on a similar journey. One can share a message through telling 'our-story' as I have just done, or through the teaching methods of yoga, or singing, or making love. Each of us finds his unique vehicle for sharing with others his bit of wisdom. For me, this story is but a vehicle for sharing with you the true message. . . the living faith in what is possible."—from Be Here Now In 1970, Ram Dass' Be Here Now became the counter-culture bible for thousands of young people seeking enlightenment in the midst of the darkness of Vietnam. It was a pioneering bridge, written in colloquial language, from the psychedelic 60s to eastern spirituality, and over the years has sold and continues to sell more than two million copies. Now in an e-book edition, Ram Dass' message is brought to life for a new generation of seekers. This will be a beautiful digital edition of this classic and enlightening book.
Стів Джобс
Підприємець
В кінці 1972 року Джобс тільки почав вчитися в коледжі Ріда, елітній школі гуманітарних наук в Портленді, штат Орегон. Він почав читати багато книг про духовність. "Бути тут зараз", путівник по медитації Рама Даса, сильно вплинув на Джобса. Дасс розповідає про свою позицію до південноазіатської метафізики.
Книги від Стів  Джобс

Збірник віршів Ділана Томаса: Оригінальне видання

The original and classic The Collected Poems of Dylan Thomas is available once again, now with a brilliant new preface by Paul Muldoon. The Collected Poems of Dylan Thomas contains poems that Thomas personally decided best represented his work. A year before its publication Thomas died from swelling of the brain triggered by excessive drinking. (A piece of New Directions history: it was our founder James Laughlin who identified Thomas’ body at the morgue of St. Vincent’s Hospital.) Since its initial publication in 1953, this book has become the definitive edition of the poet’s work. Thomas wrote “Prologue” addressed to “my readers, the strangers” — an introduction in verse that was the last poem he would ever write. Also included are classics such as “And Death Shall Have No Dominion,” “Do Not Go Gentle into that Good Night,” and “Fern Hill” that have influenced generations of artists from Bob Dylan (who changed his last name from Zimmerman in honor of the poet), to John Lennon (The Beatles included Thomas’ portrait on the cover of Sgt. Pepper’s Lonely Hearts Club Band); this collection even appears in the film adaptation of Cormac McCarthy’s The Road when it is retrieved from the rubble of a bookshelf. And death shall have no dominion. Dead men naked they shall be one With the man in the wind and the west moon; When their bones are picked clean and their clean bones gone, They shall have stars at elbow and foot; Though they go mad they shall be sane, Though they sink through the sea they shall rise again, Though lovers be lost love shall not: And death shall have no dominion. (From “And Death Shall Have No Dominion”)
Стів Джобс
Підприємець
Ще в шкільні роки Джобс відкрив для себе любов до віршів, особливо твори Ділана Томаса. Поеми Томаса залучили Стіва своїми новими формами і надзвичайно популярним штрихом.
Книги від Стів  Джобс

Мобі Дік, або Білий кит

A literary classic that wasn't recognized for its merits until decades after its publication, Herman Melville's Moby-Dick tells the tale of a whaling ship and its crew, who are carried progressively further out to sea by the fiery Captain Ahab. Obsessed with killing the massive whale, which had previously bitten off Ahab's leg, the seasoned seafarer steers his ship to confront the creature, while the rest of the shipmates, including the young narrator, Ishmael, and the harpoon expert, Queequeg, must contend with their increasingly dire journey. The book invariably lands on any short list of the greatest American novels.
Стів Джобс
Підприємець
Ще одна епічна історія змінила світогляд Джобса в підлітковому віці: "Мобі Дік", американський роман Германа Мелвілла.
Книги від Стів  Джобс

Король Лір

King Lear, tragedy in five acts by William Shakespeare, written in 1605–06 and published in a quarto edition in 1608, evidently based on Shakespeare’s unrevised working papers. The text of the First Folio of 1623 often differs markedly from the quarto text and seemingly represents a theatrical revision done by the author with some cuts designed for shortened performance.
Стів Джобс
Підприємець
Став більше читати саме класики - Шекспір, Платон. Подобається "Король Лір"