Статьи от Oksana Panchenko

Breast Cancer Drug Trial Results in ‘Unheard-Of’ Survival

For some patients with metastatic tumors not significantly affected by other forms of chemotherapy, the treatment halted their cancer’s growth.
Oksana Panchenko
Senior Editor //
For some patients with metastatic tumors not significantly affected by other forms of chemotherapy, the treatment halted their cancer’s growth.
Статьи от Oksana Panchenko

SALT: impermanent beauty – VerticalCrypto Art

Great cryptoart is almost a sort of magic. Dynamic on-chain cryptoart – where the blockchain is used in a dynamic way to change the artwork – can leave with you with a feeling of awe. The computers are doing things that are beyond our ability and when it’s done well, it can be a bit like staring into the starry void at night.
Oksana Panchenko
Senior Editor //
Great cryptoart is almost a sort of magic. Dynamic on-chain cryptoart – where the blockchain is used in a dynamic way to change the artwork – can leave with you with a feeling of awe. The computers are doing things that are beyond our ability and when it’s done well, it can be a bit like staring into the starry void at night.
Статьи от Oksana Panchenko

Минцифры: «В Украине можно будет легально рассчитываться криптовалютами»

Замминистра цифровой трансформации Александр Борняков о контроле за криптовалютами, налогах и майнинге
Oksana Panchenko
Senior Editor //
Замминистра цифровой трансформации Александр Борняков о контроле за криптовалютами, налогах и майнинге
Статьи от Oksana Panchenko

Why is the deathbed perspective considered so valuable? | Aeon Essays

Do deathbed regrets give us a special insight into what really matters in life? There are good reasons to be sceptical
Oksana Panchenko
Senior Editor //
Do deathbed regrets give us a special insight into what really matters in life? There are good reasons to be sceptical
Статьи от Oksana Panchenko

And the winner is…who cares?

The common popular culture on which awards shows depend is being eroded | Books & arts
Oksana Panchenko
Senior Editor //
The common popular culture on which awards shows depend is being eroded | Books & arts
Статьи от Oksana Panchenko

Dark patterns, the UI tricks websites use to make you say yes, explained

How design can manipulate and coerce you into doing what websites want.
Oksana Panchenko
Senior Editor //
!
Статьи от Oksana Panchenko

Sorry, Bella Poarch, this IS ‘Build a B*tch’

On mediocrity and possibility in the TikTok music industrial complex
Oksana Panchenko
Senior Editor //
On mediocrity and possibility in the TikTok music industrial complex
Статьи от Oksana Panchenko

The Psychedelic Revolution Is Coming. Psychiatry May Never Be the Same.

Psilocybin and MDMA are poised to be the hottest new therapeutics since Prozac. Universities want in, and so does Wall Street. Some worry a push to loosen access could bring unintended consequences.
Oksana Panchenko
Senior Editor //
Psilocybin and MDMA are poised to be the hottest new therapeutics since Prozac. Universities want in, and so does Wall Street. Some worry a push to loosen access could bring unintended consequences.
Статьи от Oksana Panchenko

Ученые нашли научные подтверждения посмертной медитации тибетских монахов

Посмертная медитация (тукдам) — практика буддистских монахов. Они считают: даже если медики зафиксировали биологическую смерть, человек еще не умер, пока в его теле находится сознание. В состоянии тукдам оно пребывает в глубокой медитации пишет РИА «Новости».
Oksana Panchenko
Senior Editor //
Посмертная медитация (тукдам) — практика буддистских монахов. Они считают: даже если медики зафиксировали биологическую смерть, человек еще не умер, пока в его теле находится сознание. В состоянии тукдам оно пребывает в глубокой медитации пишет РИА «Новости».
Статьи от Oksana Panchenko

Антология нет-арта: пионеры 90-х

Интернет удивителен тем, что мы довольно быстро забываем, каким он был раньше. Уже сейчас сложно вспомнить, что сервисы не всегда были...
Oksana Panchenko
Senior Editor //
Интернет удивителен тем, что мы довольно быстро забываем, каким он был раньше. Уже сейчас сложно вспомнить, что сервисы не всегда были...
Статьи от Oksana Panchenko

Музыка в моей голове – гид на ПостНауке

Краткий гид о психологии музыки
Oksana Panchenko
Senior Editor //
Невероятно интересный материал! Это не совсем статья, а серия публикаций и видео, но пусть это будет тут.
Статьи от Oksana Panchenko

An Easy Guide to Creating a TikTok-like Algorithm

A data scientist’s conceptual and code overview of recommendation systems.
Oksana Panchenko
Senior Editor //
A data scientist’s conceptual and code overview of recommendation systems.
Статьи от Oksana Panchenko

Нейроэкономика: свободны ли мы в своих решениях? — все самое интересное на ПостНауке

Нейробиолог Василий Ключарев о новом разделе нейробиологии, реакции мозга на несправедливость и иллюзорности свободы выбора
Oksana Panchenko
Senior Editor //
Нейробиолог Василий Ключарев о новом разделе нейробиологии, реакции мозга на несправедливость и иллюзорности свободы выбора
Статьи от Oksana Panchenko

A List of Cognitive Biases to Watch Out for in User Research

Cognitive biases are thought patterns that cause errors in judgment and rationality. Understanding how they work can lead to more informed design choices.
Oksana Panchenko
Senior Editor //
Cognitive biases are thought patterns that cause errors in judgment and rationality. Understanding how they work can lead to more informed design choices.
Статьи от Oksana Panchenko

The Case for Cold Contacting

If you’re inundated with cold calls or cold emails (or cold tweets, cold inMail, cold snail mail, cold DMs, cold texts, cold smoke signals…) then you’re probably feeling pretty frigid towards direct outreach. That’s fair. Most cold messages are poorly constructed wastes of time. But it is crucial that we all get better at cold contacting – both sending and receiving. Cold outreach is the only way we will burst the startup/VC bubble and introduce genuine diversity into a historically hermetic system. Personally, I owe a lot to cold messages. I got an amazing job at Collaborative Fund because of a cold tweet. I landed my biggest client ever, a Big 3 consulting firm, because of a cold LinkedIn message. I sold my last company because of a cold email. The email that ultimately led to di8it’s acquisition. Please note the multiple typos. Oof. Do as I say, not as I do. So I’m an ardent advocate of the practical value of reaching out, even when you have precisely zero mutual connections with someone. Yes, it’s more challenging and potentially awkward – I cringe when I think about the first cold messages I sent (see above) – but it can be highly effective, potentially even more so than networking. “Double opt-in warm intros” reign supreme in startup-land, but nothing beats the true passion that emanates from someone who is so invested in talking to you that they can’t delay their outreach a minute – not even to track down a bygone classmate from their MBA program who happens to work with your semi-estranged cousin to make that (luke)warm intro. And that’s essentially what most DOWIs look like. So let’s talk practicalities. I can’t stress this enough: cold outreach is not a numbers game. Five well-considered messages will yield far better results than dozens of Mad Libbed copy & paste hackjobs. While there’s no shortage of articles about how to write cold messages, I’m amazed at how often I still receive lengthy generic emails like this: So I’ll add go-to guidelines to the plethora of online advice: Short: <150 words Personal: references something unique about the person you’re contacting and shows you did research ahead of time Passionate: explains why you’re so excited to chat with them specifically (i.e., why you could not wait) Specific request: ask a clear, direct question. If the request is a follow-up meeting/call, there should be a good reason you can’t do it via email No copy and paste: or, if you must, then be very careful with the formatting in Gmail. It is a clear giveaway I also strongly suggest avoiding cliche phrases like “grab coffee”, “pick your brain”, or “I know you’re busy”, particularly if you’re contacting someone who receives a lot of similar messages. You should not use a template. Every message should be unique to the recipient, situation, objective, and platform (e.g., keep DMs very short!); but here are a couple ideas: I believe guidelines around cold outreach apply cross-industry, but if you’re reading this, you’re probably most interested in the murky world of venture capital and startups. There’s only one non-negotiable rule: send the message. If you’re looking for funding, VCs want to hear from you. That’s their job. If you’re looking to break into the industry, just be prepared that VC hiring cycles are long and unpredictable, but there are ways you can add value in the interim and the generic inbound messages are so common that it’s a low bar to stand out. If you’re looking for advice from a “successful” startup founder/CEO, you may be surprised by how many people genuinely want to help and are just looking for a clear question they can answer or an actionable request. And to VCs, CEOs, or anyone else with cold message fatigue: I feel you, but we all need to suck it up and get better at responding, even to the messages that don’t follow the “rules” and even if only to say “it’s not a great time for me to grab coffee, but let’s see if you can pick my brain over email. Do you have any specific questions I can answer?” People who don’t know the expectations around cold messaging and who don’t have a way to get a DOWI to you are exactly the ones we need to proactively welcome into the fold. Or this bubble is never going to burst.
Oksana Panchenko
Senior Editor //
If you’re inundated with cold calls or cold emails (or cold tweets, cold inMail, cold snail mail, cold DMs, cold texts, cold smoke signals…) then you’re probably feeling pretty frigid towards direct outreach. That’s fair. Most cold messages are poorly constructed wastes of time. But it is crucial that we all get better at cold contacting – both sending and receiving. Cold outreach is the only way we will burst the startup/VC bubble and introduce genuine diversity into a historically hermetic system. Personally, I owe a lot to cold messages. I got an amazing job at Collaborative Fund because of a cold tweet. I landed my biggest client ever, a Big 3 consulting firm, because of a cold LinkedIn message. I sold my last company because of a cold email. The email that ultimately led to di8it’s acquisition. Please note the multiple typos. Oof. Do as I say, not as I do. So I’m an ardent advocate of the practical value of reaching out, even when you have precisely zero mutual connections with someone. Yes, it’s more challenging and potentially awkward – I cringe when I think about the first cold messages I sent (see above) – but it can be highly effective, potentially even more so than networking. “Double opt-in warm intros” reign supreme in startup-land, but nothing beats the true passion that emanates from someone who is so invested in talking to you that they can’t delay their outreach a minute – not even to track down a bygone classmate from their MBA program who happens to work with your semi-estranged cousin to make that (luke)warm intro. And that’s essentially what most DOWIs look like. So let’s talk practicalities. I can’t stress this enough: cold outreach is not a numbers game. Five well-considered messages will yield far better results than dozens of Mad Libbed copy & paste hackjobs. While there’s no shortage of articles about how to write cold messages, I’m amazed at how often I still receive lengthy generic emails like this: So I’ll add go-to guidelines to the plethora of online advice: Short: <150 words Personal: references something unique about the person you’re contacting and shows you did research ahead of time Passionate: explains why you’re so excited to chat with them specifically (i.e., why you could not wait) Specific request: ask a clear, direct question. If the request is a follow-up meeting/call, there should be a good reason you can’t do it via email No copy and paste: or, if you must, then be very careful with the formatting in Gmail. It is a clear giveaway I also strongly suggest avoiding cliche phrases like “grab coffee”, “pick your brain”, or “I know you’re busy”, particularly if you’re contacting someone who receives a lot of similar messages. You should not use a template. Every message should be unique to the recipient, situation, objective, and platform (e.g., keep DMs very short!); but here are a couple ideas: I believe guidelines around cold outreach apply cross-industry, but if you’re reading this, you’re probably most interested in the murky world of venture capital and startups. There’s only one non-negotiable rule: send the message. If you’re looking for funding, VCs want to hear from you. That’s their job. If you’re looking to break into the industry, just be prepared that VC hiring cycles are long and unpredictable, but there are ways you can add value in the interim and the generic inbound messages are so common that it’s a low bar to stand out. If you’re looking for advice from a “successful” startup founder/CEO, you may be surprised by how many people genuinely want to help and are just looking for a clear question they can answer or an actionable request. And to VCs, CEOs, or anyone else with cold message fatigue: I feel you, but we all need to suck it up and get better at responding, even to the messages that don’t follow the “rules” and even if only to say “it’s not a great time for me to grab coffee, but let’s see if you can pick my brain over email. Do you have any specific questions I can answer?” People who don’t know the expectations around cold messaging and who don’t have a way to get a DOWI to you are exactly the ones we need to proactively welcome into the fold. Or this bubble is never going to burst.
Статьи от Oksana Panchenko

The 1988 Cover Story with Lady Sade, Elusive Pop Diva

Revisiting the best moments from Sade's 1988 Interview cover story, where she opens up about her love for dancing, the tabloids, and going to the club.
Oksana Panchenko
Senior Editor //
Revisiting the best moments from Sade's 1988 Interview cover story, where she opens up about her love for dancing, the tabloids, and going to the club.
Статьи от Oksana Panchenko

Главы | Кривотолки о тестостероне — все самое интересное на ПостНауке

Отрывок из книги нейробиолога Роберта Сапольски «Биология добра и зла» о том, как тестостерон связан с агрессией
Oksana Panchenko
Senior Editor //
Тестостерон укрепляет уверенность в себе и повышает оптимизм, умеряет страх и тревогу. Этим объясняется эффект победителя у лабораторных животных: победа в драке повышает аппетит к другим подобным стычкам и, соответственно, количество последующих побед. Частично такой успех свидетельствует о том, что выигрыш стимулирует выработку гормона, который, в свою очередь, увеличивает поставку глюкозы в ткани мышц животного и ускоряет метаболизм, а из-за этого феромоны победителя пахнут более «угрожающе». Кроме того, выигрыш увеличивает количество тестостероновых рецепторов в ядре ложа конечной полоски («промежуточной станции», через которую миндалина сообщается с остальным мозгом). А это, как мы знаем, повышает чувствительность к данному гормону. Любой успех — в спорте, шахматах или бизнесе — поднимет уровень тестостерона.
Статьи от Oksana Panchenko

Продвижение в Google в 2021 году: что необходимо знать о Core Web Vitals — SEO на vc.ru

Материал подготовлен на базе выступления Андрея Липатцева (Google) на Optimization-2020 и агентства Impression, исследовавшего Core Web Vitals на примере 50 сайтов СМИ.
Oksana Panchenko
Senior Editor //
Материал подготовлен на базе выступления Андрея Липатцева (Google) на Optimization-2020 и агентства Impression, исследовавшего Core Web Vitals на примере 50 сайтов СМИ.
Статьи от Oksana Panchenko

Гид по VC терминам, которые помогут наладить контакт с инвестором

Однажды на звонке с одной из компаний я спросил основателей о том, какой у них Run Rate. Ответ основателя был эпичным: “Антон, мы…
Oksana Panchenko
Senior Editor //
Однажды на звонке с одной из компаний я спросил основателей о том, какой у них Run Rate. Ответ основателя был эпичным: “Антон, мы…
Статьи от Oksana Panchenko

The Great American Rebrand

We invited one of the world’s leading ad agencies, Wieden+Kennedy, to give us some ideas on how the USA might restore luster to the brand.
Oksana Panchenko
Senior Editor //
We invited one of the world’s leading ad agencies, Wieden+Kennedy, to give us some ideas on how the USA might restore luster to the brand.
Статьи от Oksana Panchenko

Anticipating and preparing ahead for Consumer Trends 2021

iDEA Communications looks at the pillars shaping consumer trends for the future consumers of 2021 and help you anticipate their behaviour and needs.
Oksana Panchenko
Senior Editor //
2021
Статьи от Oksana Panchenko

Интерфейс под алгоритмы: почему рекомендации TikTok такие затягивающие — Соцсети на vc.ru

Предприниматель Юджин Вей рассуждает, как слаженная работа механизмов китайской соцсети позволяет системе непрерывно учиться и удерживать более 800 млн пользователей.
Oksana Panchenko
Senior Editor //
Предприниматель Юджин Вей рассуждает, как слаженная работа механизмов китайской соцсети позволяет системе непрерывно учиться и удерживать более 800 млн пользователей.
Статьи от Oksana Panchenko

Система мер в США: про насилие над здравым смыслом и то, что футы и мили это только вершина айсберга — Личный опыт на vc.ru

В прошлой статье я освещал разные аспекты жизни в США включая климат, политику, транспорт, мультикультурализм, и тд. Но вот вопрос метрик решил вынести отдельно, чтобы изложить это максимально полно. Я уверен, таких сломанных метрик в США больше чем я мог встретить на своем опыте, поэтому я категорически приветствую ваши дополнения в комментариях.
Oksana Panchenko
Senior Editor //
Больно
Статьи от Oksana Panchenko

Самый токсичный в школе: история отравителя Грэма Янга

Самиздат рассказывает историю отравителя, который годами подмешивал яд в чай и кофе окружающим и попался только из-за собственного тщеславия
Oksana Panchenko
Senior Editor //
Самиздат рассказывает историю отравителя, который годами подмешивал яд в чай и кофе окружающим и попался только из-за собственного тщеславия