David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:Reciprocation: The internal pull to repay what another person has provided us.Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.Scarcity: We want more of what is less available or dwindling in availability.Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

Now available in paperback?a provocative new look at biology, evolution, and human behavior ?as disturbing [as it is] fascinating? (Publishers Weekly).Why are most neurosurgeons male and most kindergarten teachers female? Why aren?t there more women on death row? Why do so many male politicians ruin their careers with sex scandals? Why and how do we really fall in love? This engaging book uses the latest research from the field of evolutionary psychology to shed light on why we do the things we do?from life plans to everyday decisions. With a healthy disregard for political correctness, Miller and Kanazawa reexamine the fact that our brains and bodies are hardwired to carry out an evolutionary mission? an inescapable human nature that actually stopped evolving about 10,000 years ago.

Tyrant, blackmailer, racketeer, murderer - his influence reaches every level of American society. Meet Don Corleone, a friendly man, a just man, areasonable man. The deadliest lord of the Cosa Nostra. The Godfather.A modern masterpiece,The Godfather is a searing portrayal of the 1940s criminal underworld. It is also the intimate story of the Corleone family, at once drawn together and ripped apart by its unique position at the core of the American Mafia. Still shocking forty years after it was first published, this compelling tale of blackmail, murder and family values is a true classic.