MOIC NYC features imaginative, multi-sensory installations that bring to life your most delightful dreams: savor the sweetest treats on a magical floating table, slide down an epic three-story slide, take a celestial ride on a pink MOIC subway, and follow the sound of buzz to a giant “Queen Bee” hive. Taste our new signature flavors and ice cream treats along the way, before taking a dive into the largest Sprinkle Pool yet!