Royce has been around for a long time. I used to play an old record of his called ‘Boom’ back in the day when I used to DJ. He’s a Detroit cat, he had a lot of underground kudos. Lyrically, he’s f—ing dope. American hip-hop just has the tradition of hip-hop. It sounds like hip-hop. U.K. hip-hop isn’t really called hip-hop, it’s called grime. Its DNA is is heavily connected to U.S. hip-hop but it’s not the same. And I don’t want it to be the same. I want it to be very much U.K.