He’s a rapper from U.K. and he’s been around for a while on the underground circuit for a long time. His lyrics are just poetry. There’s some grimy sort of street hip-hop stuff and there’s a bit of pop stuff, but at the heart of all this is his lyrics, and they’re quite poetic. Quite observational. He has a couple of jams on there, like ‘Traktor,’ which is a bit more of a club vibe and he has another song called ‘Don’t Go’ that went to number one in the U.K. U.K. hip-hop doesn’t really transfer across the world. I think partly to do with the fact that the words are so London or so regional that you might have to listen to it a few times to get into it. But I think that U.K. hip-hop has a real strong presence and it’s coming up slowly, with Tinie Tempah and some other guys starting to break out a little bit.