Stratford is a city on the Avon River within Perth County in southwestern Ontario, Canada, with a 2016 population of 31,465 in a land area of 28.28 square kilometres. Stratford is the seat of Perth County which was settled by English, Irish, Scottish and German immigrants, in almost equal numbers, starting in the 1820s but primarily in the 1830s and 1840s. Most became farmers, and even today, the area around Stratford is known for mixed farming, dairying and hog production. The land on which the area exists is the traditional territory of the Anishinaabeg people. When the area which is now Stratford was first settled in 1832, the townsite and the river were named after Stratford-upon-Avon, England. Stratford was incorporated as a town in 1859 and as a city in 1886. The first mayor was John Corry Wilson Daly and the current mayor is Dan Mathieson. The swan has become a symbol of the city. Each year twenty-four white swans are released into the Avon River. The town is well known for being the home of the Stratford Festival previously known as the Stratford Shakespeare Festival; while Shakespeare's plays are still produced, theatre in a wide range of genres is offered each year, from May to October.