The Aston Martin DB10 is a bespoke sports car specially developed for the James Bond film Spectre by the British luxury car manufacturer Aston Martin. The car was unveiled by Sam Mendes and Barbara Broccoli, the director and producer of Spectre respectively, the 24th James Bond film produced by Eon Productions. The unveiling took place as part of the official press launch of the film on the 007 Stage at Pinewood Studios, near London, on 4 December 2014. Mendes introduced the car as "the first cast member." The film featured the Aston Martin DB10 as James Bond's car. Shortly after the unveiling ceremony in Pinewood Studios, Aston Martin also took part in the launch of the Bond in Motion exhibition at the London Film Museum in Covent Garden, London. The car manufacturer celebrated their fifty-year partnership with Bond films franchise, which started with the DB5 being used in the 1964 film Goldfinger. The design of the DB10 was led by Aston Martin's chief creative officer Marek Reichman, with the film's director Mendes working closely with the team. The car was developed specifically for the film and ten units were hand-built in-house by the company's design and engineering teams in Gaydon. Eight of those 10 cars were featured in the movie, and two more were built for promotional purposes. Aston Martin stated that "the DB10 gives a glimpse to the future design direction for the next generation of Aston Martins." As of December 2014, Aston Martin had released few of the technical details of the car, the DB10 used the company's 6-speed manual transmission unit that is used on their V8-engined cars. The car's chassis is based on a modified version of the VH Generation II platform that underpins the V8 Vantage. However the DB10 has a longer wheelbase and is nearly as wide as the One-77. It is powered by the same 4.7-litre AJ37 V8 engine found in the V8 Vantage S, which has a power output of and of torque. The DB10 can accelerate from 0 to in 4.3 seconds and has a top speed of . On 19 February 2016, one of the two "show cars" aside the eight cars used in the film was sold at an auction for GB£2.4 million.