The Rolls-Royce Cullinan is a full-sized luxury SUV produced by Rolls-Royce Motor Cars. The Cullinan is the first SUV to be launched by the Rolls-Royce marque, and is also the brand's first all-wheel drive vehicle. It is named after the Cullinan Diamond, the largest gem-quality rough diamond ever discovered. with a starting price in the United States of approximately $325,000 (£255,000). The Cullinan was revealed in May 2018 at the Concorso d'Eleganza Villa d'Este.