A rare early sighting of a conspicuous clothing brand during the Sean Connery era appeared in his third James Bond film, Goldfinger, as 007 faces off in a golf match against the titular villain. Bond dresses for golf in a burgundy v-neck sweater with Slazenger’s golden panther logo stitched over the left breast. Better known for its sporting goods than its clothing, Slazenger made the most of its association with Bond in 2014 when it re-released Connery’s merino wool golf sweater for sale on the 50th anniversary of the film’s release.