GROUND COFFEE: Our Original Roast Coffee is the result of an obsessive pursuit to find the absolute highest performance coffee beans on earth. It's taken more than 10 years to identify every step of performance-robbing elements formation in coffee and to find a reliable, perfect source of beans that always make you feel great. Clean and bright, Bulletproof Upgraded Coffee is a well-balanced coffee with a full body and undertones of caramel.. PRODUCED WITH HAND PICKED ORGANIC BEANS: Upgraded beans are harvested in Central America from passive organic estates without chemicals (herbicides, pesticides, etc.). Each bean is hand-picked by experienced coffee harvesters - skilled people who only pick perfectly ripe berries. When the coffee beans are not carefully hand-harvested, the beans can be mistakenly picked unripe and damaged, which impacts the taste and can possibly affect the way it makes you feel.. OPTIMIZED TO MINIMIZE THE BAD STUFF: Ingesting impurities can contribute to chronic health issues. The proprietary Bulletproof Process optimizes every step of coffee production for performance by minimizing the opportunity for performance-robbing elements.. BULLETPROOF PURITY PROCESS STANDARD: Bulletproof Upgraded Coffee Beans are meticulously grown at high altitude on single estates in Guatemala, hand-harvested, carefully processed, handled and roasted to maintain maximum integrity and flavor. The final roast then undergoes proprietary lab testing to verify that our coffee meets the Bulletproof quality and purity standards.