Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

‘A psychologically smart debut that swathes teen desire and friendship in mystery and mirth’ Observer ‘Like a twisted Malory Towers or maybe a cosmic version of ‘Heathers’’ Daily Mail ‘Funny, whip-smart and transcendently wise’ Jenny Offill ‘The love child of Donna Tartt and Tana French’ Chloe Benjamin One year ago, the person Olivia adores most in the world, her father, left home for a meditation retreat in the mountains and never returned. Yearning to make sense of his shocking departure, Olivia runs away from home and retraces his path to a place known as the Levitation Center. There, she enrolls in their summer program for troubled teens, a ‘Buddhist Boot Camp for Bad Girls’, and finds herself drawn into the company of a close-knit trio of girls determined that this is the summer they will finally learn to levitate, to defy the weight of their bodies, to experience ultimate lightness. But as desire and danger intertwine, and Olivia comes ever closer to discovering what a body – and a girl – is capable of, it becomes increasingly clear that this is an advanced and perilous practice, and there’s a chance not all of them will survive... ‘A beautiful meditation on meditation...populated with girls who refuse to act the way they’re expected to; who have too much passion, too many feelings and nowhere to put them’ New York Times ‘A disquieting and astute reflection on desire, truth, friendship and the siren call of weightlessness’ Daily Mail ‘A darkly funny, luminously drawn mystery’ Téa Obreht, author of Inland and The Tiger’s Wife ‘This remarkable novel is made up of equal parts desire and dread’ Garth Greenwell, author of What Belongs to You ‘A bold, smart, hilarious new voice. A classic must read!’ Mary Karr, author of Lit

A New York Times bestseller!A New York Times Book Review Notable Book of 2017A dual biography of Winston Churchill and George Orwell, who preserved democracy from the threats of authoritarianism, from the left and right alike.Both George Orwell and Winston Churchill came close to death in the mid-1930's—Orwell shot in the neck in a trench line in the Spanish Civil War, and Churchill struck by a car in New York City. If they'd died then, history would scarcely remember them. At the time, Churchill was a politician on the outs, his loyalty to his class and party suspect. Orwell was a mildly successful novelist, to put it generously. No one would have predicted that by the end of the 20th century they would be considered two of the most important people in British history for having the vision and courage to campaign tirelessly, in words and in deeds, against the totalitarian threat from both the left and the right. In a crucial moment, they responded first by seeking the facts of the matter, seeing through the lies and obfuscations, and then they acted on their beliefs. Together, to an extent not sufficiently appreciated, they kept the West's compass set toward freedom as its due north. It's not easy to recall now how lonely a position both men once occupied. By the late 1930's, democracy was discredited in many circles, and authoritarian rulers were everywhere in the ascent. There were some who decried the scourge of communism, but saw in Hitler and Mussolini "men we could do business with," if not in fact saviors. And there were others who saw the Nazi and fascist threat as malign, but tended to view communism as the path to salvation. Churchill and Orwell, on the other hand, had the foresight to see clearly that the issue was human freedom—that whatever its coloration, a government that denied its people basic freedoms was a totalitarian menace and had to be resisted. In the end, Churchill and Orwell proved their age's necessary men. The glorious climax of Churchill and Orwell is the work they both did in the decade of the 1940's to triumph over freedom's enemies. And though Churchill played the larger role in the defeat of Hitler and the Axis, Orwell's reckoning with the menace of authoritarian rule in Animal Farm and 1984 would define the stakes of the Cold War for its 50-year course, and continues to give inspiration to fighters for freedom to this day. Taken together, in Thomas E. Ricks's masterful hands, their lives are a beautiful testament to the power of moral conviction, and to the courage it can take to stay true to it, through thick and thin.Churchill and Orwell is a perfect gift for the holidays!

From the bestselling author of Love's Executioner and When Nietzsche Wept comes a provocative exploration of the unusual relationships three therapists form with their patients. Seymour is a therapist of the old school who blurs the boundary of sexual propriety with one of his clients. Marshal, who is haunted by his own obsessive-compulsive behaviors, is troubled by the role money plays in his dealings with his patients. Finally, there is Ernest Lash. Driven by his sincere desire to help and his faith in psychoanalysis, he invents a radically new approach to therapy -- a totally open and honest relationship with a patient that threatens to have devastating results.Exposing the many lies that are told on and off the psychoanalyst's couch, Lying on the Couch gives readers a tantalizing, almost illicit, glimpse at what their therapists might really be thinking during their sessions. Fascinating, engrossing and relentlessly intelligent, it ultimately moves readers with a denouement of surprising humanity and redemptive faith.

Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Эта книга о десятилетии, определяющем судьбу. Инвестиции, сделанные в этот период в собственное развитие, принесут максимальную отдачу. Автор объясняет, почему не стоит откладывать начало взрослой жизни на потом, и дает руководство к действию.

В этой книге великий духовный лидер и мастер дзен Тит Нат Хан рассказывает, как найти спокойствие и гармонию внутри себя при любых обстоятельствах. Медитативные практики и дыхательные упражнения, предложенные автором, помогут вступить на путь осознанности и стать счастливее. Тит Нат Хан также дает действенные рекомендации, как сознательно строить отношения с другими людьми и внешним миром со всей его красотой и несправедливостью.

In this “powerful personal story woven with a rich analysis of what we all seek” (Sergey Brin, cofounder of Google), Mo Gawdat, Chief Business Officer at Google’s [X], applies his superior logic and problem solving skills to understand how the brain processes joy and sadness—and then he solves for happy.In 2001 Mo Gawdat realized that despite his incredible success, he was desperately unhappy. A lifelong learner, he attacked the problem as an engineer would: examining all the provable facts and scrupulously applying logic. Eventually, his countless hours of research and science proved successful, and he discovered the equation for permanent happiness. Thirteen years later, Mo’s algorithm would be put to the ultimate test. After the sudden death of his son, Ali, Mo and his family turned to his equation—and it saved them from despair. In dealing with the horrible loss, Mo found his mission: he would pull off the type of “moonshot” goal that he and his colleagues were always aiming for—he would share his equation with the world and help as many people as possible become happier. In Solve for Happy Mo questions some of the most fundamental aspects of our existence, shares the underlying reasons for suffering, and plots out a step-by-step process for achieving lifelong happiness and enduring contentment. He shows us how to view life through a clear lens, teaching us how to dispel the illusions that cloud our thinking; overcome the brain’s blind spots; and embrace five ultimate truths. No matter what obstacles we face, what burdens we bear, what trials we’ve experienced, we can all be content with our present situation and optimistic about the future.

WINNER OF THE WOMEN'S PRIZE FOR FICTIONONE OF BARACK OBAMA'S BEST BOOKS OF 2017'Electrifying' Margaret Atwood'A big, page-turning, thought-provoking thriller' Guardian----------------------------------All over the world women are discovering they have the power.With a flick of the fingers they can inflict terrible pain - even death.Suddenly, every man on the planet finds they've lost control.The Day of the Girls has arrived - but where will it end?----------------------------------'The Hunger Games crossed with The Handmaid's Tale' Cosmopolitan'I loved it; it was visceral, provocative and curiously pertinent . . . The story has stayed with me since' Stylist, The Decade's 15 Best Books by Remarkable Women'Superb. Insightful, thrilling, funny. Well-crafted, compelling, serious-minded' Daily Telegraph'Fascinating, ingenious, rattles with a furious pace. Deserves to be read by every woman (and, for that matter, every man)' The Times'Irresistible. Holds a mirror up to the here and now' Mail on Sunday'Chilling, thrilling, a blast' Financial Times

Роман, который лауреат Пулитцеровской премии Донна Тартт писала более 10 лет, – огромное эпическое полотно о силе искусства и о том, как оно – подчас совсем не так, как нам того хочется – способно перевернуть всю нашу жизнь. 13-летний Тео Декер чудом остался жив после взрыва, в котором погибла его мать. Брошенный отцом, без единой родной души на всем свете, он скитается по приемным домам и чужим семьям – от Нью-Йорка до Лас-Вегаса, – и его единственным утешением, которое, впрочем, чуть не приводит к его гибели, становится украденный им из музея шедевр голландского старого мастера.

'I love this book . . . reading it will actually change not just how you see strangers, but how you look at yourself, the news - the world. Reading this book changed me' Oprah WinfreyThe highly anticipated new book from Malcolm Gladwell, No.1 international bestselling author of The Tipping Point, Blink, Outliers, What the Dog Saw and David and Goliath The routine traffic stop that ends in tragedy. The spy who spends years undetected at the highest levels of the Pentagon. The false conviction of Amanda Knox. Why do we so often get other people wrong? Why is it so hard to detect a lie, read a face or judge a stranger's motives?Through a series of encounters and misunderstandings - from history, psychology and infamous legal cases - Malcolm Gladwell takes us on an intellectual adventure into the darker side of human nature, where strangers are never simple and misreading them can have disastrous consequences.No one challenges our shared assumptions like Malcolm Gladwell. Here he uses stories of deceit and fatal errors to cast doubt on our strategies for dealing with the unknown, inviting us to rethink our thinking in these troubled times.

«О дивный новый мир» – изысканная и остроумная антиутопия о генетически программируемом «обществе потребления», в котором разворачивается трагическая история Дикаря – «Гамлета» этого мира.

Жителей безымянного города безымянной страны поражает загадочная эпидемия слепоты. В попытке сдержать ее распространение власти вводят строжайший карантин и принимаются переселять всех заболевших в пустующую загородную больницу под присмотр армии. Главные герои романа — не уберегшийся от болезни врач-окулист и его жена, имитирующая слепоту, чтобы остаться с мужем, — ищут крупицы порядка в мире, который неудержимо скатывается в хаос...

A NEW YORK TIMES BESTSELLER“Exhalation by Ted Chiang is a collection of short stories that will make you think, grapple with big questions, and feel more human. The best kind of science fiction.” —Barack ObamaFrom the acclaimed author of Stories of Your Life and Others—the basis for the Academy Award –nominated film Arrival: a groundbreaking new collection of short fiction."THE UNIVERSE BEGAN AS AN ENORMOUS BREATH BEING HELD."In these nine stunningly original, provocative, and poignant stories, Ted Chiang tackles some of humanity’s oldest questions along with new quandaries only he could imagine. In “The Merchant and the Alchemist’s Gate,” a portal through time forces a fabric seller in ancient Baghdad to grapple with past mistakes and second chances. In “Exhalation,” an alien scientist makes a shocking discovery with ramifications that are literally universal. In “Anxiety Is the Dizziness of Freedom,” the ability to glimpse into alternate universes necessitates a radically new examination of the concepts of choice and free will. Including stories being published for the first time as well as some of his rare and classic uncollected work, Exhalation is Ted Chiang at his best: profound, sympathetic—revelatory.

Сто тысяч лет назад Homo sapiens был одним из как минимум шести видов человека, живших на этой планете, – ничем не примечательным животным, которое играло в экосистеме роль не большую, чем гориллы, светлячки или медузы. Но около семидесяти тысяч лет назад загадочное изменение когнитивных способностей Homo sapiens превратило его в хозяина планеты и кошмар экосистемы. Как человек разумный сумел покорить мир? Что стало с другими видами человека? Когда и почему появились деньги, государства и религия? Как возникали и рушились империи? Почему почти все общества ставили женщин ниже мужчин? Как наука и капитализм стали господствующими вероучениями современной эры? Становились ли люди с течением времени счастливее? Какое будущее нас ожидает? Юваль Харари показывает, как ход истории формировал человеческое общество и действительность вокруг него. Его книга прослеживает связь между событиями прошлого и проблемами современности и заставляет читателя пересмотреть все устоявшиеся представления об окружающем мире.

Два шедевра Альбера Камю – роман «Чума» и пьеса «Недоразумение» – объединены темами свободы и выбора, осознания человеком собственного бессилия перед лицом жестокого рока.Холодная хроника эпидемии чумы в курортном алжирском городке превращается в трагическую и пугающую притчу о смертельной опасности, пробуждающей в человеческой душе все лучшее – или худшее. И каждый встает перед выбором: бороться за жизнь, искать выход или смириться с господством чумы и неизбежной смертью.Драма «Недоразумение» написана в полном соответствии с аристотелевскими законами «идеальной трагедии». На что готов пойти человек ради денег? И может ли он найти точку опоры, истинный смысл жизни в мире, полном взаимонепонимания и отчуждения?..

'In recent decades, interest in hunger artists has greatly diminished.' Kafka published two collections of short stories in his lifetime, A Country Doctor: Little Tales (1919) and A Hunger Artist: Four Stories (1924). Both collections are included in their entirety in this edition, which also contains other, uncollected stories and a selection of posthumously published works that have become part of the Kafka canon. Enigmatic, satirical, often bleakly humorous, these stories approach human experience at a tangent: a singing mouse, an ape, an inquisitive dog, and a paranoid burrowing creature are among the protagonists, as well as the professional starvation artist. A patient seems to be dying from a metaphysical wound; the war-horse of Alexander the Great steps aside from history and adopts a quiet profession as a lawyer. Fictional meditations on art and artists, and a series of aphorisms that come close to expressing Kafka's philosophy of life, further explore themes that recur in his major novels. Newly translated, and with an invaluable introduction and notes, Kafka's short stories are haunting and unforgettable. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.

Впервые в России графический роман-исповедь выдающегося писателя ХХ века Альбера Камю.Быть смелым, свободным и умереть, отстаивая свои убеждения, – этого не боится главный герой самого известного произведения нобелевского лауреата Альбера Камю. Мерсо ожидает смертной казни за убийство, которое он совершил по глупости и случайности. В чем же истинные мотивы палачей, которые потребовали самого жестокого наказания? Может, Мерсо судят совсем за другое преступление – за дерзость быть собой, неподчинение чужим правилам? Ведь именно это делает нас посторонними для общества.

A young woman is making a living faking it as a cut-price psychic (with some illegal soft-core sex work on the side). She makes a decent wage mostly by telling people what they want to hear. But then she meets Susan Burke. Susan moved to the city one year ago with her husband and 15-year-old stepson Miles. They live in a Victorian house called Carterhook Manor. Susan has become convinced that some malevolent spirit is inhabiting their home. The young woman doesn't believe in exorcism or the supernatural. However when she enters the house for the first time, she begins to feel it too, as if the very house is watching her, waiting, biding its time . . . The Grownup, which originally appeared as 'What Do You Do?' in George R. R. Martin's Rogues short story anthology, proves once again that Gillian Flynn is one of the world's most original and skilled voices in fiction.

Иэн Макьюэн – один из авторов «правящего триумвирата» современной британской прозы (наряду с Джулианом Барнсом и Мартином Эмисом), получивший Букера за роман «Амстердам».«Цементный сад» – его дебютная книга, своего рода переходное звено от «Повелителя мух» Уильяма Голдинга к «Стране приливов» Митча Каллина. Здесь по-американски кинематографично Макьюэн предлагает свою версию того, что может случиться с детьми, если их оставить одних без присмотра. Навсегда.Думаете, что детство – самый безоблачный период жизни? Прочтите эту книгу.

«Коллекционер» – первый из опубликованных романов Дж. Фаулза, с которого начался его успех в литературе. История коллекционера бабочек и его жертвы – умело выстроенный психологический триллер, в котором переосмыслено множество сюжетов, от мифа об Аиде и Персефоне до «Бури» Шекспира. В 1965 году книга была экранизирована Уильямом Уайлером.