The story of Fazilet, mother of Hazan and Ece, eager to make money using the modeling skills of her younger daughter, Ece. While Hazan pursues a career as a coach in sports, far from her mother's wishes and falls in love with a rich spoiled man.

Sanem, a young girl with aspirations of becoming a writer, is forced by her parents to choose between an arranged marriage and finding a proper job. Rushing into a new job at an advertising company, she soon falls for her boss, Can.