ZARA
An exiled Bond was seen “enjoying death” in Skyfall by rejecting his carefully tailored suits and clean shirts, instead wearing a fun light blue floral-printed shirt from Zara for a night of dangerous drinking games.
Turnbull & Asser
Although this British heritage brand has been contributing shirts and ties to nearly every James Bond actor since Sean Connery originated the role in 1962, the company only recently began capitalizing on its association by marketing some of the shirts and ties that appeared in Dr. No, Tomorrow Never Dies, The World is Not Enough, and Casino Royale.
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Tom Ford
Tom Ford scored a hat trick when his luxury brand was again tapped to provide clothing for Spectre in 2015. The American designer began his association with 007 for Quantum of Solace, only two years after launching his brand, and has run the gamut of clothing made for Daniel Craig’s Bond, including suits, jackets, shirts, ties, sweaters, cufflinks, and sunglasses.
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Sunspel
Despite only lending shirts to one 007 adventure, Casino Royale, Sunspel’s association with James Bond has endured for more than a decade after creating all of Daniel Craig’s on-screen t-shirts, polo shirts, and even underwear. The navy Riviera Polo Shirt worn in the Bahamas remains a fan favorite.
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Slazenger
A rare early sighting of a conspicuous clothing brand during the Sean Connery era appeared in his third James Bond film, Goldfinger, as 007 faces off in a golf match against the titular villain. Bond dresses for golf in a burgundy v-neck sweater with Slazenger’s golden panther logo stitched over the left breast. Better known for its sporting goods than its clothing, Slazenger made the most of its association with Bond in 2014 when it re-released Connery’s merino wool golf sweater for sale on the 50th anniversary of the film’s release.
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Salvatore Ferragamo
After two on-screen outings in Gucci didn’t fare well with his neighbor, Roger Moore reportedly switched his preferred Italian shoemaker to Salvatore Ferragamo for subsequent Bond films beginning with The Spy Who Loved Me, often considered his best. (Oh… and his influential neighbor just happened to be Ferragamo’s daughter-in-law. What has your neighbor convinced you to wear lately?)
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Prada
Prada needs no introduction, and it should come as no surprise that its wares have been featured in Bond movies. However, while other characters have prominently worn Prada clothing and sunglasses, the only time that Mr. Bond himself donned Prada was in the form of… a belt. Thanks to James Bond Lifestyle, we know that the black belt worn for an action sequence in Quantum of Solace was actually a $270 Saffiano leather belt from Prada… despite that we never even see Bond’s belt clearly enough to recognize it as Prada. (Think about that the next time you’re dropping $15 on a belt at Target.)
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Orlebar Brown
Perhaps in an attempt to mimic the impact of Daniel Craig’s La Perla shorts in Casino Royale, British swimwear brand Orlebar Brown gave Mr. Bond a pair of light blue swim trunks for a brief dip into a Shanghai hotel pools in Skyfall.
N.Peal
After testing the 007 waters with a cool blue cashmere crew-neck sweater in Skyfall, London knitwear specialist N.Peal kicked off a turtleneck revolution for the Bond series by contributing not one, not two, but three turtleneck (or mock-neck) sweaters for Daniel Craig to wear in Spectre.
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Matchless London
The British motorcycle company proudly announced its association with the latest Bond film, even going so far as marketing the “Craig Blouson” based on their sand-colored suede jacket that Daniel Craig wore in Spectre.
Levi's®
This old-school symbol of rugged Americana might be a surprising choice for James Bond… until considering the context. Daniel Craig’s 007-in-exile compliments his craggy, rugged look in Skyfall with a brown distressed leather flight jacket, designed in the tradition and spirit of 1930s aviation, from the Levi’s Vintage Clothing line.
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La Perla
I’ll never forget the chorus of gasps from women in the audience at Casino Royale when a ripped Daniel Craig emerged from the water in a pair of two-toned blue short-inseam “Grigioperla” swimming trunks from Italian lifestyle boutique La Perla. (For any readers who may be interested, the electric green bikini worn by Caterina Mureno as Solange in the same scene was also from La Perla.)
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John Varvatos
The climactic action sequence in Spectre found Daniel Craig racing around London in a black suede racer jacket from John Varvatos.
John Smedley
Part of the fan favorite Skyfall outfit centered around the Billy Reid peacoat was a black merino wool v-neck by John Smedley, a classic British knitwear brand.
JANTZEN
This American swimwear brand has all but disappeared after disastrous business acquisitions in the 1980s, but it reigned as the supreme swimwear through the 20th century with its iconic “diving girl” logo even adorning the pink, blue, and white pairs of swimming trunks that Sean Connery wore in Thunderball. (Fans of Mad Men may recognize the company for taking offense to one of Don Draper’s bold creative strategies in the fourth season premiere.)
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GUCCI
Roger Moore brought his appreciation of this Italian high fashion house to the role of James Bond, sporting their leather wares and luggage in his first two Bond films until his neighbor, a relative of Salvatore Ferragamo, convinced him to switch.
Fred Perry
A quick scene in Thunderball finds Sean Connery’s James Bond in a dark navy cotton pique polo shirt adorned with the white “Laurel Wreath” logo of the Fred Perry brand. Perry launched his first tennis shirt in 1952 at Wimbledon, where the British tennis player had won three consecutive championships two decades earlier.
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Frank Foster Shirts
One of the most iconic aspects of early James Bond fashion remains the distinctive two-button “cocktail cuff” on many of the shirts worn by both Sean Connery and Roger Moore in the role. Although the origins of the unique cuff are disputed, there’s no doubt that Frank Foster had a hand in making shirts for both actors, and the London shirt maker to the stars has also claimed to have played a role in developing the design of the cuff itself.
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Brunello Cucinelli
Daniel Craig brought his real-life favorite to the big screen, sporting a light brown linen-blend jacket, khaki chinos, and brown leather belt all from this Italian fashion house for a desert scene in Spectre.
Brioni
After a legacy of Sean Connery and Roger Moore showcasing the bespoke services of English tailors like Anthony Sinclair, Cyril Castle, and Douglas Hayward, 007’s costume team went in a new direction for the ‘90s by dressing Pierce Brosnan’s version of the character in luxury duds from the Italian fashion house Brioni. The association would continue for Daniel Craig’s inaugural Bond film, Casino Royale, before Craig’s Bond switched primarily to Tom Ford suits.
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Billy Reid
Another fan favorite from Skyfall remains the double-breasted wool pea coat from Billy Reid with its unorthodox peak lapels, leather detailing, and flattering fit. The coincidentally named “Bond” pea coat’s association with 007 has been credited with single-handedly skyrocketing the independent brand’s business.
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Barbour
Skyfall’s rough final act set in rural Scotland was the perfect opportunity for James Bond to don Barbour’s legendary weatherproof outerwear. An olive waxed Barbour “X To Ki To” Beacon Heritage Sports Jacket was slightly modified for the production by costume designer Jany Temime and her team, giving Daniel Craig’s 007 a rugged yet tailored look that has become a fan favorite.
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Acne Studios
Less than 20 years after this Swedish ready-to-wear brand was co-founded it had a hand in dressing James Bond, contributing a pair of shark gray “Wall Street” trousers to Daniel Craig’s pea coat-driven outfit in Skyfall.