Welcome to my channel. My name is Julian Cole and I'm a strategy consultant to leading brands (Apple, Uber, Disney and Facebook). I also run the Planning Dirty Academy where I teach advertising strategy. This channel was created to help break down the strategy behind the best advertising campaigns and to also give you the tools to be able to write the briefs that get to great work. If you are interested in learning more about advertising strategy, you can join the Planning Dirty Academy.