Ubud is a town on the Indonesian island of Bali in Ubud District, located amongst rice paddies and steep ravines in the central foothills of the Gianyar regency. Promoted as an arts and culture centre, it has developed a large tourism industry. Ubud's population of about 74,320 people is dwarfed by the more than 3 million foreign tourists who visit every year. The area surrounding the town is made up of small farms, rice paddies, agroforestry plantations, and tourist accommodations. As of 2018, more tourists visited Ubud than Denpasar in southern Bali.