A visual scrapbook of what we’re proud of -- as well as the missteps we’ve taken --and what we’ve learned in 40 years of cutting-edge business. To celebrate our 40th anniversary, the book includes excerpts from field reports, enviro essays, our incomparable photography, and a detailed timeline of significant firsts. Filled with observations, recollections, and more from Patagonia employees, ambassadors, and friends, Patagonia: 40 Years of Firsts reflects the creativity, critical thinking, and love of the wild that makes Patagonia one of the world’s most interesting and inspiring companies.